Associate Director, Integrated Media Investment

Hearts & Science; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in the United States seeks an Associate Director to lead day-to-day setup and optimization of performance campaigns across video and digital channels. You will be the primary contact for strategy to improve campaign performance and will define and optimize media channel initiatives to meet client KPIs.

The role requires strong leadership, program management, and the ability to coordinate with internal teams, clients, and partners to drive results and learning.

Qualifications

• 5+ years of work experience with 2+ years leading digital and video investment teams.
• Deep understanding of video campaign management and digital direct optimization practices.
• Strong program management and organizational skills; able to manage multiple projects in a fast-paced agency.

Responsibilities

• Develop short and long-term investment activation plans based on client objectives; implement and achieve KPIs.
• Extract insights from data and relate the story to client business goals.
• Demonstrate leadership to assign resources, track progress and supervise programs.
• Present digital and video strategic/tactical plans with clients and internal teams.
• Provide regular insights and training to grow team capabilities.
• Manage campaign creation, forecasting, budgeting, pacing and optimization.
• Identify expansion opportunities aligned with client objectives.
• Manage agency partner or tech relationships supporting initiatives.
• Show thought leadership with new solutions and pilots.

Skills

Digital & video campaigns

Leadership

Program management

Data-driven insights

Job description

Hearts & Science in the United States seeks an Associate Director to lead day-to-day setup and optimization of performance campaigns across video and digital channels. You will be the primary contact for strategy to improve campaign performance and will define and optimize media channel initiatives to meet client KPIs.

The role requires strong leadership, program management, and the ability to coordinate with internal teams, clients, and partners to drive results and learning.