Director, Digital Activation & Programmatic Strategy

Hearts & Science; New York (NY); Vor Ort; USD 90.000 - 215.000; Vollzeit

Zusammenfassung

Hearts & Science in New York, NY is seeking a Director, Digital to lead day-to-day execution of digital buys across multiple channels. You will drive pacing, performance, and ensure activation across the area of responsibility while guiding a collaborative team.

You will optimize programmatic strategies, manage client goals, and mentor junior staff. Strong experience in programmatic planning, DSP/SSP vetting, and data-driven storytelling are essential.

Qualifikationen

• 7+ years of work experience in programmatic execution/activation.
• Experience in managing programmatic strategy and vetting DSP/SSP partners.
• Ability to lead a team and present to clients.
• Knowledge of online advertising ecosystems and data privacy.

Aufgaben

• Develop long term execution plans from client objectives and hit KPIs.
• Extract insights from data and relate to client goals.
• Lead resources, supervise junior team members and plan programs.
• Present strategic and tactical plans to clients and internal teams.
• Provide regular insight and training to junior staff.
• Forecasting, budgeting, pacing, campaign creation and optimization.
• Identify campaign expansion opportunities.

Kenntnisse

Programmatic execution

Digital advertising

Leadership

Forecasting & budgeting

Campaign optimization

DSP/SSP vetting

Client relationship management

Jobbeschreibung

Hearts & Science in New York, NY is seeking a Director, Digital to lead day-to-day execution of digital buys across multiple channels. You will drive pacing, performance, and ensure activation across the area of responsibility while guiding a collaborative team.

You will optimize programmatic strategies, manage client goals, and mentor junior staff. Strong experience in programmatic planning, DSP/SSP vetting, and data-driven storytelling are essential.