Director, Digital Activation & Growth

IPG Health, LLC; New York (NY); Hybrid; USD 90,000 - 215,000; Full time

Job summary

Hearts & Science, part of IPG Health, seeks a Director of Digital Activation in New York. This hybrid role leads daily programmatic buys across channels, ensuring pacing, performance, and activation processes align with client objectives.

A hands-on leader who mentors a team and partners with clients will be essential. Responsibilities include forecasting, budgeting, and campaign optimization, plus presenting plans to clients and internal teams.

Qualifications

• 7+ years of work experience in programmatic execution and activation.
• Proven ability to optimize multi-channel digital campaigns.
• Experience with DSP/SSP vetting and selection.
• Strong leadership to supervise junior team members.
• Knowledge of RTB, data privacy, and online advertising ecosystems.

Responsibilities

• Lead day-to-day execution of digital buys and pacing across channels.
• Translate client objectives into long-term activation plans and KPIs.
• Analyze data to extract insights and tell the client the business story.
• Coach and supervise junior team members and allocate resources.
• Present strategic and tactical plans to clients and internal teams.
• Forecast, budget, and pace campaigns; manage optimization and ops.

Skills

Programmatic

DSP/SSP vetting

Leadership

Forecasting & budgeting

Cross-channel optimization

Job description

Hearts & Science, part of IPG Health, seeks a Director of Digital Activation in New York. This hybrid role leads daily programmatic buys across channels, ensuring pacing, performance, and activation processes align with client objectives.

A hands-on leader who mentors a team and partners with clients will be essential. Responsibilities include forecasting, budgeting, and campaign optimization, plus presenting plans to clients and internal teams.