Senior Director, Integrated Campaigns & Creative Leadership

Salesforce; Washington; On-site; USD 180,000 - 320,000; Full time

Job summary

Salesforce is seeking a Senior Director, Integrated Campaigns Creative to lead the Apps portfolio and Missionforce, partnering with PMM and Marketing leadership. You will translate complex product strategies into compelling integrated campaigns across channels, while shaping how AI tools expand creative exploration, quality, capacity, and scale.

You will direct a multidisciplinary team of creative directors, copywriters, and designers, driving a clear vision and a high-performing culture to

Qualifications

• 15+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development.
• 10+ years leading multidisciplinary creative teams and leaders.
• World-class portfolio demonstrating conceptual thinking, storytelling and leadership.
• Proven experience partnering with senior PMM, Marketing and execs to translate tech strategies into creative.

Responsibilities

• Lead the creative across Apps and Missionforce, translating product and business priorities into integrated creative strategies and executions.
• Build and guide a multidisciplinary team of creative directors, copywriters, and designers with a clear vision.
• Oversee integrated creative across campaigns, demand gen, digital, social, product storytelling and events.
• Advise senior Product Marketing, Marketing and Creative leadership with a strong point of view on positioning and GTM.
• Set priorities and tradeoffs across a complex portfolio to maximize impact.
• Provide strategic leadership from brief to execution with high standards of craft and brand consistency.
• Collaborate with Global Brand & Creative and external partners to maintain a cohesive vision.
• Influence executives and articulate the business rationale behind creative strategies.
• Champion generative AI and new tech to accelerate ideation and scale creative output.
• Lead through ambiguity and drive momentum.

Skills

Creative direction

Art direction

Design

Copywriting

Integrated creative development

Generative AI

Tools

Generative AI tools

Job description

Salesforce is seeking a Senior Director, Integrated Campaigns Creative to lead the Apps portfolio and Missionforce, partnering with PMM and Marketing leadership. You will translate complex product strategies into compelling integrated campaigns across channels, while shaping how AI tools expand creative exploration, quality, capacity, and scale.

You will direct a multidisciplinary team of creative directors, copywriters, and designers, driving a clear vision and a high-performing culture to