Senior Director, Integrated Campaigns & Creative (Apps)

salesforce.com, inc.; Seattle (WA); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce is seeking a Senior Director, Integrated Campaigns Creative to lead the Apps portfolio and Missionforce, partnering with PMM and Marketing leadership. You will translate complex product strategies into integrated campaigns across channels and drive high-impact creative programs.

You will build and guide a multidisciplinary team, setting a clear vision and collaborating with senior stakeholders to accelerate growth, storytelling, and brand consistency while exploring AI-enabled

Qualifications

• 15+ years in creative direction/integrated creative development within an agency or in-house
• 10+ years leading multidisciplinary creative teams and leaders
• World-class portfolio demonstrating strong conceptual thinking, storytelling and leadership
• Proven experience partnering with senior Product Marketing, Marketing, and executive stakeholders
• Experience across integrated campaigns and multiple teams with strategic prioritization
• Exceptional communication and executive presence to influence and present strategies
• Experience directing internal teams, agencies, and production partners
• Hands-on familiarity with generative AI and emerging creative technologies
• Ability to lead through ambiguity and changing priorities while driving impact

Responsibilities

• Lead the creative across Apps and Missionforce, translating product priorities into compelling strategies
• Develop a multidisciplinary organization of creative directors, copywriters, and designers
• Oversee integrated creative across campaigns, demand generation, digital, social, and events
• Advise senior PMM, Marketing, and leadership with a strong creative point of view
• Set priorities and tradeoffs across a complex portfolio
• Provide strategic leadership from brief through execution with high craft
• Partner with Global Brand & Creative, agencies, and production partners
• Influence executives and articulate the business rationale behind the work
• Champion generative AI and emerging creative technologies to accelerate ideation
• Lead through ambiguity, creating clarity and momentum

Skills

Creative leadership

Executive partnership

Integrated campaigns

AI in creativity

People leadership

Storytelling

Brand strategy

Portfolio building

Stakeholder mgmt

Campaign optimization

Job description

Salesforce is seeking a Senior Director, Integrated Campaigns Creative to lead the Apps portfolio and Missionforce, partnering with PMM and Marketing leadership. You will translate complex product strategies into integrated campaigns across channels and drive high-impact creative programs.

You will build and guide a multidisciplinary team, setting a clear vision and collaborating with senior stakeholders to accelerate growth, storytelling, and brand consistency while exploring AI-enabled