Senior Director, Integrated Campaigns & AI Creative

Salesforce; Seattle (WA); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce is seeking a Senior Director, Integrated Campaigns Creative, to lead the creative team across Apps portfolio and Missionforce. You’ll partner with PMM and Marketing leadership, shaping a unified creative vision for campaigns, digital, content, demand generation, and events.

You will drive strategic and conceptual leadership from brief through execution, maintaining high craft while embracing emerging AI tools to scale impact and maintain brand consistency.

Qualifications

• 15+ years leading creative direction and integrated campaigns in tech or agency settings.
• 10+ years overseeing multidisciplinary creative teams and leaders.
• World-class portfolio showing storytelling and integrated executions.
• Experience partnering with senior Product Marketing and marketing leadership.
• Ability to translate complex technology into differentiated, audience-focused creative.
• Strong communication and executive presence to influence at the C-suite level.
• Hands-on familiarity with generative AI in creative workflows.

Responsibilities

• Lead creative across Apps and Missionforce, turning product priorities into strategy.
• Develop a multidisciplinary org of creatives with a clear vision and high performance culture.
• Oversee campaigns, demand gen, digital, social, storytelling, and events.
• Advise senior leaders on positioning, storytelling, and go-to-market strategy.
• Set priorities across a complex portfolio and optimize resource use.
• Provide strategic leadership from brief to execution with high craft standards.
• Collaborate with Global Brand & Creative, agencies, and production partners.
• Influence executives and align on creative strategy and business rationale.
• Champion generative AI to accelerate ideation and production quality at scale.
• Lead through ambiguity, creating clarity and momentum for teams.

Skills

Creative leadership

Executive presence

Stakeholder alignment

Integrated campaigns

People leadership

Storytelling

AI/GenAI literacy

Tools

Generative AI tools

Production partners

Job description

Salesforce is seeking a Senior Director, Integrated Campaigns Creative, to lead the creative team across Apps portfolio and Missionforce. You’ll partner with PMM and Marketing leadership, shaping a unified creative vision for campaigns, digital, content, demand generation, and events.

You will drive strategic and conceptual leadership from brief through execution, maintaining high craft while embracing emerging AI tools to scale impact and maintain brand consistency.