AI-Driven Integrated Campaigns Leader

Salesforce; Atlanta (GA); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce is seeking a Senior Director, Integrated Campaigns Creative, to lead a multidisciplinary creative organization supporting Apps and Missionforce. You will translate complex product strategies into compelling campaigns, digital content, and events while partnering with PMM and Marketing leadership.

You will set a clear creative vision across a complex portfolio, build trusted relationships with senior stakeholders, and drive high-impact initiatives using emerging AI tools to scale

Qualifications

• 15+ years of experience in creative direction or integrated creative development.
• 10+ years leading multidisciplinary creative teams and leaders.
• World-class portfolio showing conceptual thinking, storytelling, and leadership.
• Proven experience partnering with senior Product Marketing, Marketing, and executives.
• Experience across integrated campaigns and managing multiple teams and workstreams.
• Exceptional communication and executive presence; able to influence and present strategies.
• Hands-on familiarity with generative AI and emerging creative technologies.
• Ability to lead through ambiguity and changing priorities while driving impact.

Responsibilities

• Translate product strategies and narratives into integrated creative across campaigns, digital content, demand generation, and events.
• Lead and develop a multidisciplinary team of creative directors, copywriters, and designers; set a clear vision.
• Oversee integrated creative across campaigns, demand generation, digital, social, storytelling, and events.
• Advise senior Product Marketing, Marketing, and Creative leadership on positioning and GTM strategy.
• Set priorities and tradeoffs across a complex portfolio; focus teams on high-impact work.
• Provide strategic leadership from brief through execution with high craft and brand consistency.
• Partner with Global Brand & Creative, agencies, and production partners to align vision.
• Influence executives and align around creative strategy and business rationale.
• Champion generative AI and new technologies to accelerate ideation and production.
• Lead through ambiguity with clarity, accountability, and momentum.

Skills

Creative direction

Leadership

Storytelling

Stakeholder management

Integrated campaigns

AI awareness

Design leadership

Job description

Salesforce is seeking a Senior Director, Integrated Campaigns Creative, to lead a multidisciplinary creative organization supporting Apps and Missionforce. You will translate complex product strategies into compelling campaigns, digital content, and events while partnering with PMM and Marketing leadership.

You will set a clear creative vision across a complex portfolio, build trusted relationships with senior stakeholders, and drive high-impact initiatives using emerging AI tools to scale