Senior Director, AI-Driven Integrated Campaigns Creative

salesforce.com, inc.; Atlanta (GA); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce seeks a Senior Director, Integrated Campaigns Creative to lead the creative team supporting Apps and Missionforce, partnering with PMM and Marketing leadership. You’ll translate product strategies into compelling integrated campaigns across channels, while shaping a high-performing creative culture and strategy.

You’ll guide executive stakeholders, drive creative quality and scale, and explore AI-enabled workflows to accelerate ideation, storytelling, and go-to-market impact.

Qualifications

• 15+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development within an agency or in-house.
• 10+ years leading multidisciplinary creative teams and leaders.

Responsibilities

• Lead the creative across Apps and Missionforce, translating product, audience, and business priorities into compelling creative strategies and executions.
• Lead and develop a multidisciplinary organization of creative directors, copywriters, and designers, setting a clear vision and fostering a high-performing, collaborative culture.
• Oversee integrated creative across campaigns, demand generation, digital, social, product storytelling, and event experiences.
• Serve as a trusted advisor to senior Product Marketing, Marketing, and Creative leadership, bringing a strong creative point of view to positioning, storytelling, and go-to-market strategy.
• Set priorities and make clear tradeoffs across a complex portfolio, focusing teams and resources on the highest-impact work.
• Provide strategic and conceptual creative leadership from brief through execution, maintaining a high bar for craft, storytelling, innovation, effectiveness, and brand consistency.
• Partner across Global Brand & Creative and direct internal teams, agencies, and production partners to create a cohesive creative vision across Apps and Missionforce.
• Influence executive stakeholders, build alignment around creative strategy, and clearly articulate the business rationale behind the work.
• Champion generative AI and emerging creative technologies to accelerate ideation, experimentation, and production while improving creative quality and scale.
• Lead through ambiguity and change, creating clarity, accountability, and momentum for teams and partners.

Skills

Creative direction

Leadership

Executive partnership

Generative AI

Campaign integration

Tools

Generative AI

Job description

Salesforce seeks a Senior Director, Integrated Campaigns Creative to lead the creative team supporting Apps and Missionforce, partnering with PMM and Marketing leadership. You’ll translate product strategies into compelling integrated campaigns across channels, while shaping a high-performing creative culture and strategy.

You’ll guide executive stakeholders, drive creative quality and scale, and explore AI-enabled workflows to accelerate ideation, storytelling, and go-to-market impact.