Senior Director, Integrated Campaigns (Apps & Missionforce)

Salesforce, Inc.; Washington, Northern (IL, KY); Hybrid; USD 182,000 - 305,000; Full time

Job summary

Salesforce, Inc. seeks a Senior Director of Integrated Campaigns Creative to lead a multi-disciplinary team delivering integrated creative across Apps and Missionforce.

You will translate complex product narratives into compelling campaigns, with a focus on storytelling, brand consistency, and performance across campaigns, digital, events, and content. Leadersh ip experience partnering with senior PMM and Marketing executives is essential to drive go-to-market strategy and creative excellence in

Qualifications

• 15+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development within an agency or in-house organization.
• 10+ years leading multidisciplinary creative teams and leaders.
• A world-class portfolio demonstrating strong conceptual thinking, storytelling, creative leadership, and integrated executions.

Responsibilities

• Lead the creative across Apps and Missionforce, translating product, audience, and business priorities into compelling creative strategies and executions.
• Lead and develop a multidisciplinary organization of creative directors, copywriters, and designers, setting a clear vision and fostering a high-performing, collaborative culture.
• Oversee integrated creative across campaigns, demand generation, digital, social, product storytelling, and event experiences.
• Serve as a trusted advisor to senior Product Marketing, Marketing, and Creative leadership, bringing a strong creative point of view to positioning, storytelling, and go-to-market strategy.
• Set priorities and make clear tradeoffs across a complex portfolio, focusing teams and resources on the highest-impact work.
• Provide strategic and conceptual creative leadership from brief through execution, maintaining a high bar for craft, storytelling, innovation, effectiveness, and brand consistency.
• Partner across Global Brand & Creative and direct internal teams, agencies, and production partners to create a cohesive creative vision across Apps and Missionforce.
• Influence executive stakeholders, build alignment around creative strategy, and clearly articulate the business rationale behind the work.
• Champion generative AI and emerging creative technologies to accelerate ideation, experimentation, and production while improving creative quality and scale.
• Lead through ambiguity and change, creating clarity, accountability, and momentum for teams and partners.

Skills

Creative direction

Team leadership

Portfolio

Executive collaboration

Integrated campaigns

Stakeholder influence

AI in creative

Communications

Tools

Generative AI tools

Job description

Salesforce, Inc. seeks a Senior Director of Integrated Campaigns Creative to lead a multi-disciplinary team delivering integrated creative across Apps and Missionforce.

You will translate complex product narratives into compelling campaigns, with a focus on storytelling, brand consistency, and performance across campaigns, digital, events, and content. Leadersh ip experience partnering with senior PMM and Marketing executives is essential to drive go-to-market strategy and creative excellence in