Senior Director of Integrated Campaigns & AI-Driven Creative

Salesforce; Indianapolis (IN); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce is seeking a Senior Director, Integrated Campaigns Creative to lead the Apps portfolio and Missionforce, partnering with PMM and Marketing leadership to translate complex product strategies into compelling integrated creative across campaigns, digital, content, demand gen, and events.

You will shape the creative vision, build high-performing teams, and champion generative AI to accelerate ideation and production while maintaining brand quality and impact across multiple channels.

Qualifications

• 15+ years in creative direction or integrated creative within an agency or in-house organization, tech/B2B a plus.
• 10+ years leading multidisciplinary creative teams and leaders.
• World-class portfolio demonstrating storytelling, leadership and integrated executions.
• Proven experience partnering with senior Product Marketing and Marketing leadership to translate tech strategies into differentiated creative.
• Experience across integrated campaigns and ability to lead multiple teams with high creative quality.

Responsibilities

• Lead the creative across Apps and Missionforce, translating product, audience, and business priorities into compelling creative strategies and executions.
• Lead and develop a multidisciplinary organization of creative directors, copywriters, and designers, setting vision and culture.
• Oversee integrated creative across campaigns, demand generation, digital, social, product storytelling, and events.
• Serve as trusted advisor to senior Product Marketing, Marketing, and Creative leadership, shaping positioning and go-to-market strategy.
• Set priorities and tradeoffs across a complex portfolio, focusing teams on high-impact work.
• Provide strategic and conceptual creative leadership from brief to execution with high craft and brand consistency.
• Partner with Global Brand & Creative and production partners to align across Apps and Missionforce.
• Influence executive stakeholders and articulate business rationale behind the work.
• Champion generative AI to accelerate ideation and production while improving quality and scale.

Skills

Creative leadership

Executive partnership

Integrated campaigns

AI tooling

Portfolio

Tools

Generative AI

AI tools

Job description

Salesforce is seeking a Senior Director, Integrated Campaigns Creative to lead the Apps portfolio and Missionforce, partnering with PMM and Marketing leadership to translate complex product strategies into compelling integrated creative across campaigns, digital, content, demand gen, and events.

You will shape the creative vision, build high-performing teams, and champion generative AI to accelerate ideation and production while maintaining brand quality and impact across multiple channels.