Senior Director, AI-Driven Integrated Campaigns & Creative

salesforce.com, inc.; Chicago (IL); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce is seeking a Senior Director, Integrated Campaigns Creative to lead the creative team supporting the Apps portfolio and Missionforce, partnering with PMM and Marketing leadership. You will translate complex product strategies into integrated creative across campaigns, digital, content, demand generation, and events.

You will set the creative vision across a complex portfolio, build strong relationships with senior stakeholders, champion generative AI, and drive high-impact campaigns

Qualifications

• Over 15 years in creative direction and integrated campaigns.
• 10+ years leading multidisciplinary teams.
• World-class portfolio demonstrating storytelling and leadership.
• Proven ability to translate complex tech into audience-relevant creative.
• Experience partnering with senior Product Marketing and Marketing leadership to guide creative strategy.
• Hands-on familiarity with generative AI in creative workflows.

Responsibilities

• Lead creative across Apps and Missionforce, translating product priorities into compelling strategies and executions.
• Lead and develop a multidisciplinary organization of creative directors, copywriters, and designers, setting a clear vision and culture.
• Oversee integrated creative across campaigns, demand generation, digital, social, product storytelling, and events.
• Serve as trusted advisor to senior Product Marketing, Marketing, and Creative leadership on positioning and storytelling.
• Set priorities and make tradeoffs across a complex portfolio, focusing teams on high-impact work.
• Provide strategic and conceptual creative leadership from brief through execution with high craft standards.
• Partner across Global Brand & Creative and production partners to create a cohesive creative vision.
• Influence executive stakeholders and align around creative strategy and business rationale.
• Champion generative AI and emerging creative technologies to accelerate ideation and production.
• Lead through ambiguity and change to create clarity and momentum.

Skills

Creative leadership

Executive presence

Storytelling

Cross-functional collaboration

AI tooling familiarity

Job description

Salesforce is seeking a Senior Director, Integrated Campaigns Creative to lead the creative team supporting the Apps portfolio and Missionforce, partnering with PMM and Marketing leadership. You will translate complex product strategies into integrated creative across campaigns, digital, content, demand generation, and events.

You will set the creative vision across a complex portfolio, build strong relationships with senior stakeholders, champion generative AI, and drive high-impact campaigns