Lead Creative Director, Integrated Campaigns

salesforce.com, inc.; Atlanta (GA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Creative Lead, Integrated Campaigns Creative, to guide SMB marketing creative across campaigns, digital, social, content, and events. You will lead a multidisciplinary team of designers and copywriters, shaping narratives and visuals that align with product strategies and customer needs.

You will partner with Product Marketing and Marketing teams to translate business priorities into compelling creative work, balancing hands-on writing with leadership to elevate the

Qualifications

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or related field or equivalent experience.
• 8+ years in copywriting, creative development, art direction, or related discipline; B2B/tech a plus.
• 4+ years leading or developing creative talent including designers and copywriters.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
• Partner with SMB Product Marketing and SMB Marketing to translate business, product, audience, and customer priorities into creative.
• Balance people leadership with hands-on writing, concepting, and narrative development.
• Develop integrated ideas with designers and copywriters, connecting verbal and visual thinking.
• Guide creative from brief through execution, maintaining high concept, writing, and visual craft standards.
• Support creative across campaigns, digital, social, content, events, and experiences.
• Prioritize workload with Creative Operations and leadership for high-impact work.
• Collaborate with internal teams, agencies, and production partners with clear direction.
• Present concepts to Creative leadership and stakeholders clearly.
• Champion thoughtful use of generative AI to accelerate ideation and execution.

Skills

Copywriting

Creative leadership

Art direction

Team leadership

Storytelling

Visual sensibility

Brand consistency

Education

BA or BFA in Advertising/Marketing/Communications/Art/Design/Writing

Tools

Generative AI

Design tools

Job description

Salesforce is seeking a Creative Lead, Integrated Campaigns Creative, to guide SMB marketing creative across campaigns, digital, social, content, and events. You will lead a multidisciplinary team of designers and copywriters, shaping narratives and visuals that align with product strategies and customer needs.

You will partner with Product Marketing and Marketing teams to translate business priorities into compelling creative work, balancing hands-on writing with leadership to elevate the