Senior Creative Lead, Integrated Campaigns

Salesforce; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Creative Lead for Integrated Campaigns Creative to drive SMB marketing storytelling. You will lead a multidisciplinary team of designers and copywriters, shaping narratives and concepts from brief to execution while maintaining brand integrity.

You will partner with SMB Product Marketing and Marketing teams to translate business priorities into compelling creative across campaigns, digital content, and events, while embracing AI to accelerate ideation and production.

Qualifications

• BA/BFA in Advertising, Marketing, Communications, Design, Writing, or equivalent professional experience.
• 8+ years in copywriting, creative development, art direction, or related discipline in an agency or in‑house creative org.
• 4+ years leading, managing, or developing creative talent, including designers and copywriters.
• A strong portfolio showing exceptional writing, storytelling, and visual sensibility across integrated campaigns and channels.
• Deep hands‑on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
• Strong visual point of view and ability to partner with designers and provide actionable feedback.
• Experience translating complex product and business strategies into audience‑centered creative across campaigns, digital content, social, video, and experiences.
• Familiarity with generative AI and emerging creative technologies to support the creative process.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
• Partner with SMB Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
• Balance people leadership with hands‑on writing, concepting, narrative development, and creative problem solving.
• Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
• Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
• Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
• Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest-impact work.
• Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
• Present creative concepts and recommendations clearly to Creative leadership and cross‑functional stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

Skills

Copywriting

Creative development

Art direction

Leadership

Campaign storytelling

Visual design

Narrative development

Education

BA or BFA in Advertising/Marketing/Communications/Design/Writing

Tools

Adobe Creative Suite

Generative AI tools

Job description

Salesforce is seeking a Creative Lead for Integrated Campaigns Creative to drive SMB marketing storytelling. You will lead a multidisciplinary team of designers and copywriters, shaping narratives and concepts from brief to execution while maintaining brand integrity.

You will partner with SMB Product Marketing and Marketing teams to translate business priorities into compelling creative across campaigns, digital content, and events, while embracing AI to accelerate ideation and production.