Senior Campaigns Leader, Global Marketing

Salesforce; Seattle (WA); On-site; USD 143,400 - 216,900; Full time

Job summary

Salesforce is seeking a Senior Manager to lead integrated campaign strategy for an assigned portfolio of Salesforce products and solutions. You will translate business priorities, customer insights, and growth opportunities into cohesive, full-funnel campaigns, partnering with Product Marketing, Creative, Content, Paid Media, Social, Field Marketing, and Program Management.

This role blends strategic vision with hands-on execution, building connected journeys, guiding cross-functional teams, and

Qualifications

• Experience in developing and executing integrated campaigns across multiple channels.
• Proven ability to translate business priorities into differentiated campaign strategies.
• Ability to lead cross-functional teams and manage complex programs.
• Strong analytical skills to measure and optimize campaign performance.
• Executive communication skills and ability to influence stakeholders.

Responsibilities

• Own the end-to-end integrated campaign strategy for an assigned portfolio, including annual and quarterly planning.
• Translate business priorities, audience insights, and customer buying triggers into differentiated campaign narratives and activation plans.
• Develop full-funnel customer journeys that connect brand, product, demand generation, and field activation.
• Lead journey gap analyses to identify opportunities across audiences, messaging, content, offers, channels, and lifecycle stages.
• Establish campaign objectives, audience priorities, value propositions, and success measures in partnership with Product Marketing and GCC leadership.
• Create content and offer prioritization frameworks based on customer needs, journey gaps, and potential business impact.

Skills

Integrated campaign strategy

Cross-functional leadership

B2B enterprise marketing

Data-driven decision making

Project management

Job description

Salesforce is seeking a Senior Manager to lead integrated campaign strategy for an assigned portfolio of Salesforce products and solutions. You will translate business priorities, customer insights, and growth opportunities into cohesive, full-funnel campaigns, partnering with Product Marketing, Creative, Content, Paid Media, Social, Field Marketing, and Program Management.

This role blends strategic vision with hands-on execution, building connected journeys, guiding cross-functional teams, and