Senior Director Experience Strategy and Media Innovation

Interpublic

United States

On-site

USD 90,000 - 215,000

Full time

3 days ago

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Job summary

Hearts & Science is seeking a Senior Director, Experience Planning to lead the daily strategic needs of the business and align with agency teams, creative partners, and media owners. This role emphasizes innovative media strategies across social, content, data, and mobile to deliver high-impact campaigns.

The Senior Director provides leadership to managers and senior staff, driving departmental plans and accountability for outcomes, including promotion production planning, budgets, and

Qualifications

10+ years of integrated media planning experience.
Proven leadership ability and experience managing a team.
Advanced knowledge of media fundamentals, analytics, and measurement.
Experience creating and executing a holistic channel approach to planning.
Experience collaborating with media owners, agency business units and creative agency partners.

Responsibilities

Lead daily strategic needs of the business and integrate with agency teams.
Orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more.
Develop and implement departmental plans that align with organizational priorities.
Negotiate and purchase advertising placements on behalf of the Client.
Monitor campaign results to determine effectiveness and optimize spend.

Skills

Integrated media planning

Leadership

Data analytics

Budgeting/Forecasting

Collaboration

Education

Bachelor's degree

Job description

The Senior Director provides leadership to managers and senior staff, driving departmental plans and accountability for outcomes, including promotion production planning, budgets, and

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