Experience Planning Manager: Lead Cross-Channel Media

Adelphi Group; Burbank (CA); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science is seeking a Manager, Experience Planning to lead cross‑functional media planning and buying efforts, supervising Associates and Senior Associates to ensure campaigns meet brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and creative agencies to deliver integrated plans that drive results and stay within budget, while maintaining a consumer-centric approach.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications
• Proven, strong team management, interpersonal communication, and collaboration skills
• Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)
• A solid understanding of media types, including Broadcast, Print, Outdoor and Digital
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
• Interest in the client’s industry and environment within which they operate
• Knowledge of syndicated research, ad serving, media billing tools a plus
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Strong presentation skills

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry
• Managing the flow of client media-related issues, creating solutions and resolving issues
• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Coordinating efforts with the Investment team(s) and creative agencies
• Studying demographic data and consumer profiles to identify desired target audiences
• Handling any client requests, e.g., plan or budget changes, providing marketplace information
• Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Skills

Cross-channel branding

Team management

Advertising principles

Media types

Media data interpretation

Investment side knowledge

Industry interest

Syndicated research

Media budgeting

Presentation skills

Job description

Hearts & Science is seeking a Manager, Experience Planning to lead cross‑functional media planning and buying efforts, supervising Associates and Senior Associates to ensure campaigns meet brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and creative agencies to deliver integrated plans that drive results and stay within budget, while maintaining a consumer-centric approach.