Senior Director, Experience Strategy & Innovation

Hearts & Science; Dallas (TX); On-site; USD 90,000 - 215,000; Full time

Job summary

Hearts & Science in Dallas, TX is seeking a Senior Director, Experience Planning to lead daily strategic needs and integrate with agency teams, creative partners, and media owners. They orchestrate a strategic mix across social, content, data, and mobile as the digital landscape evolves.

The Senior Director provides leadership to managers, develops and implements departmental plans, and oversees promotion production plans, budgets and forecasts based on past results.

Qualifications

• Graduate of a four-year college or university.
• 10+ years of integrated media planning experience.
• Track record of handling big client ambitions.
• Ability to create and execute a holistic channel approach to planning.
• Experience collaborating with media owners, agency business units and creative agency partners.
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent.
• Advanced knowledge of media fundamentals and an ability to educate at all levels.
• Strong comfort level with data, analytics, and measurement.

Responsibilities

• Lead daily strategic needs of the business and integrate with agency teams, creative partners, and media owners.
• Orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more.
• Develop and implement departmental plans that align with organizational priorities.
• Develop promotion production plans, budgets and forecasts and monitor results for campaign effectiveness.
• Negotiate and purchase advertising placements on behalf of the Client.
• Ensure campaigns are targeted to appropriate audiences and track reach for optimized spend.

Skills

Collaborative Partnership

Creative Thinking

Hunger for Innovation

Relationship Building

Inspiring Leadership

Education

Graduate of a four-year college or university

10+ years of integrated media planning experience

Track record of handling big client ambitions

Ability to create and execute a holistic channel approach to planning

Experience collaborating with media owners, agency business units and creative agency partners

Proven leadership ability and experience managing a team

Advanced knowledge of media fundamentals and an ability to educate at all levels

Strong comfort level with data, analytics, and measurement

Job description

Hearts & Science in Dallas, TX is seeking a Senior Director, Experience Planning to lead daily strategic needs and integrate with agency teams, creative partners, and media owners. They orchestrate a strategic mix across social, content, data, and mobile as the digital landscape evolves.

The Senior Director provides leadership to managers, develops and implements departmental plans, and oversees promotion production plans, budgets and forecasts based on past results.