Senior Director, Digital Growth & Performance

Jobvite, Inc.; Plano (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Jobvite, Inc. in Plano, TX, is seeking a senior Growth leader to own digital acquisition, optimize conversion, and drive revenue through multi-channel campaigns.

You will build scalable strategies and collaborate across Marketing, Analytics, Sales, and Tech to maximize qualified demand. The role requires 8+ years in growth marketing, leadership of teams, and hands-on expertise with GA4, GTM, Salesforce, and attribution platforms.

Qualifications

• 8+ years of digital growth or performance-marketing experience, including 3+ years leading teams, agencies, and multi-million-dollar media investments.
• Proven success scaling paid acquisition while maintaining or improving MER, CAC, ROAS, conversion, and revenue performance.
• Current, hands-on expertise across Google Ads, Microsoft Advertising, Meta, and other major or emerging acquisition platforms.
• Experience in a lead-generation business where prospects convert through a sales organization; financial services or another regulated category is preferred.
• Experience across SEO and AI search, CRO, retargeting, segmentation, attribution, lead scoring, and full-funnel optimization.
• Strong analytical capabilities across platform, CRM, and web data, with working knowledge of tools such as GA4, Google Tag Manager, Salesforce, attribution platforms, and BI tools.

Responsibilities

• Own digital acquisition and conversion performance, increasing new enrolled debt while maintaining a target MER of 6+.
• Lead paid-media strategy across search, social, display, video, retargeting, and emerging platforms; direct agency execution and investment reallocations based on performance.
• Build organic growth across traditional SEO and AI search, developing scalable content and authority-building strategies that increase qualified demand.
• Own websites, landing pages, and CRO through the Manager of CRO, driving structured testing across user experience, creative, messaging, offers, audiences, and conversion flows.
• Follow leads through contact, qualification, transfer, and enrollment, partnering with Sales and listening to calls when necessary to distinguish lead-quality issues from conversion opportunities.
• Advance digital lead scoring, closed-loop platform signals, performance reporting, and multi-touch attribution using qualified-lead, enrollment, enrolled-debt, and revenue outcomes.

Skills

Growth marketing

Leadership

Paid media

SEO & AI search

Analytics

Attribution

Cross-functional

Lead scoring

A/B testing

CRM integration

Tools

GA4

Google Tag Manager

Salesforce

Attribution platforms

BI tools

Job description

Jobvite, Inc. in Plano, TX, is seeking a senior Growth leader to own digital acquisition, optimize conversion, and drive revenue through multi-channel campaigns.

You will build scalable strategies and collaborate across Marketing, Analytics, Sales, and Tech to maximize qualified demand. The role requires 8+ years in growth marketing, leadership of teams, and hands-on expertise with GA4, GTM, Salesforce, and attribution platforms.