Senior Director, Digital Activation & Growth

OMDUS OMD USA LLC; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Omnicom’s Omn?ic?om agency OMD seeks a Senior Director of Digital Activation in Los Angeles to lead transformative digital programs, balance creativity with operational discipline, and drive measurable results for clients and the agency.

The role requires 8+ years in digital media or activation, strong leadership, and a passion for emerging technologies and innovative media solutions. In-office presence is emphasized with a three-day minimum.

Qualifications

• Eight+ years of experience in digital media, digital activation, marketing, or a related field.
• Proven track record of managing and executing digital programs and investments that meet or exceed client and agency objectives.
• Experience collaborating with media owners, agency business units, technology partners, and creative agency partners.
• Strong leadership skills, with the ability to inspire, develop, and motivate high-performing teams.
• Highly organized and detail-oriented, with the ability to manage multiple priorities, navigate complexity, and adapt to change.
• Strong understanding of data, analytics, measurement, and performance optimization.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Demonstrated ability to balance strategic thinking, creative ideation, operational discipline, and commercial impact.
• Strong interest in emerging technologies, digital innovation, and the evolving media landscape.

Responsibilities

• Marketplace Leadership: Maintain a deep understanding of digital platforms, technologies, and emerging industry trends.
• Champion the benefits and capabilities of the OMG technology and data ecosystem.
• Provide informed leadership across Digital Direct, Programmatic, Search, and Social channels.
• Cultivate strong marketplace knowledge and relationships with established and emerging partners.
• Identify opportunities that generate mutual value, improve performance, achieve efficiencies, and deliver savings for both the client and agency.
• Innovation and Creative Problem-Solving: Think beyond traditional media formats to develop bespoke digital programs, sponsorships, and partnership opportunities that elevate the brand.
• Inspire creative thinking and collaborate with internal and external partners to bring innovative ideas to life.
• Identify more effective and efficient approaches to media development, negotiation, and activation.
• Take calculated risks and establish test-and-learn opportunities with new partners, platforms, technologies, and programs.
• Evaluate opportunities thoughtfully and recommend solutions aligned with the client’s strategic and business objectives.
• Collaboration and Partnership Development: Represent OMD as a leader in the digital marketplace by establishing relationships and creating value with enterprise and emerging digital partners.
• Connect strategic objectives to execution, ensuring that all activations ladder back to the broader business and communications strategy.
• Serve as a resource to other Digital Activation teams by developing and sharing best practices, case studies, and innovative solutions.
• Identify opportunities to collaborate with OMG resources, including the Content Collective, Ready Made, and other relevant capabilities.
• Contribute to new business efforts, including opportunity development, strategic ideation, and pitch presentations.
• Operational Excellence: Ensure teams follow established processes and provide management and enterprise partnership teams with visibility into investment flows throughout the planning and activation process.
• Drive savings and maximize investment value through collaboration across interagency teams and business units.
• Establish a culture of continuous optimization to improve performance and results across all digital activity.
• Ensure activations are executed efficiently, accurately, and in accordance with client and agency standards.
• Demonstrate a strong understanding of media terms and conditions, including standard IAB terms, custom language, and contractual addenda.
• Promote transparency, accountability, and consistency across all digital activation workstreams.

Skills

Digital activation

Leadership

Analytics

Negotiation

Relationship building

Emerging technologies

Strategic thinking

Cross-functional collaboration

Job description

Omnicom’s Omn?ic?om agency OMD seeks a Senior Director of Digital Activation in Los Angeles to lead transformative digital programs, balance creativity with operational discipline, and drive measurable results for clients and the agency.

The role requires 8+ years in digital media or activation, strong leadership, and a passion for emerging technologies and innovative media solutions. In-office presence is emphasized with a three-day minimum.