Senior Director, Programmatic Activation & Analytics

Omnicom; Los Angeles (CA); Hybrid; USD 120,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare FSA

Dependent Care FSA

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

Short/Long-term disability

Job summary

Omnicom Media, the media services division of Omnicom Group, is seeking a seasoned Senior Programmatic Media Lead in Los Angeles. You will drive programmatic strategies across digital channels, mentor a global team, and collaborate with strategy and tactical planning to optimize campaigns and demonstrate measurable impact.

Ideal candidates bring 10+ years in programmatic media, strong analytics, and proficiency with Tableau and analytics platforms.

Qualifications

• 5+ years in a fast-paced org leading a diverse team
• Strong knowledge of marketing technologies and tools
• Experience with programmatic display buying and ad tech stacks
• Experience with data-driven marketing and ecommerce/retail KPIs
• Google Analytics/YouTube/Facebook setup knowledge is a plus
• Hands-on with data visualization tools like Tableau

Responsibilities

• Create and drive best-in-class programmatic media strategies across search, display, social, and video
• Lead digital innovation and thought leadership initiatives
• Provide inputs on campaign design and optimal DSP usage
• Coordinate with Tactical Planning for efficient campaign setup, adjustments and optimization
• Collaborate with Strategy to understand goals and communicate results to clients
• Implement BI tools to enhance campaign performance
• Manage client budgets and control costs while exceeding performance goals
• Build relationships with clients and global counterparts
• Lead in integrated media planning and cross-functional collaboration
• Mentor and manage programmatic channel specialists and external vendors
• Lead Omni platform usage for audience activation and channel planning

Skills

Programmatic display buying

Google Analytics

YouTube campaign setup

Tableau

Ad technology stacks

Data visualization

Mentoring team

Education

Post-secondary education or equivalent

Tools

Tableau

DoubleVerify

Web analytics tools

Tag management

Job description

Omnicom Media, the media services division of Omnicom Group, is seeking a seasoned Senior Programmatic Media Lead in Los Angeles. You will drive programmatic strategies across digital channels, mentor a global team, and collaborate with strategy and tactical planning to optimize campaigns and demonstrate measurable impact.

Ideal candidates bring 10+ years in programmatic media, strong analytics, and proficiency with Tableau and analytics platforms.