Associate Director, Digital Activation – Hybrid Work Model

Omnicom; New York (NY); Hybrid; USD 70,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare FSA

Dependent Care FSA

Vacation and sick days

Personal days

Parental leave

Medical leave

STD/LTD

Job summary

Omnicom Media seeks an Associate Director of Digital Activation to lead day-to-day activation plans, optimize programmatic buys, and drive client satisfaction across channels. You will work with a broader activation team to ensure proactive and precise execution of media strategies.

The role requires leadership in developing sound strategic frameworks aligned with client goals and a keen interest in emerging media platforms.

Qualifications

• 5+ years of experience in media planning and digital buying
• Hands-on experience using demand-side platforms (The Trade Desk, DV360) a plus
• Experience managing media teams and client relationships
• Experience working with large data sets and understanding methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent communication skills and ability to distill key ideas for non-digital teams

Responsibilities

• Lead day-to-day development of digital activation plans
• Manage and optimize digital buys ensuring pacing and performance
• Interact with clients and internal teams across channels
• Set strategic direction and drive growth within the activation team
• Oversee campaign creation, setup, and day-to-day operations
• Direct budgeting, billing, and reconciliation processes
• Provide SME input on campaign design and DSP usage
• Coordinate cross-functional teams for tight campaign execution

Skills

Media planning

Digital buying

Demand-side platforms

Client management

Data analysis

Excel

Cross-functional teamwork

Communication

Tools

The Trade Desk

DV360

Prisma

IAS

Job description

Omnicom Media seeks an Associate Director of Digital Activation to lead day-to-day activation plans, optimize programmatic buys, and drive client satisfaction across channels. You will work with a broader activation team to ensure proactive and precise execution of media strategies.

The role requires leadership in developing sound strategic frameworks aligned with client goals and a keen interest in emerging media platforms.