Director of Business Analytics & Strategic Insights

Adelphi Group; Los Angeles (CA); On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom Media in Los Angeles is seeking a senior Business Analytics leader to advance data-driven marketing strategies for global clients. You will guide analytics roadmaps, lead segmentation, mentor teams, and partner with Planning and Investment to optimize budgets and plans.

Responsibilities include translating complex analytics into actionable stories, spotting growth opportunities, and staying ahead of data innovations like clean rooms and attention measurement.

Qualifications

• 11+ years of data and analytics experience in advertising or related field.
• Knowledge of agency-side media campaign planning and execution.
• Strong leadership and client relationship experience.
• Excellent communication and presentation skills.

Responsibilities

• Consult with clients to identify business problems and develop practical analytics roadmaps.
• Lead the consumer segmentation and audience identification processes.
• Advise on audience strategy, measurement, and analytics to clients.
• Share POVs on industry changes and new data solutions like clean rooms and attention measurement.
• Lead development and execution of measurement plans and update them with new learnings.
• Distill complex analytics into actionable stories to support decision making.
• Identify growth opportunities at brand and portfolio level and adopt new analytics technologies.
• Mentor and develop direct reports and plan career growth.

Skills

Marketing analytics

Media planning

Audience marketing

Data-driven advertising

Leadership

Communication

Mentoring

Education

University degree

Job description

Omnicom Media in Los Angeles is seeking a senior Business Analytics leader to advance data-driven marketing strategies for global clients. You will guide analytics roadmaps, lead segmentation, mentor teams, and partner with Planning and Investment to optimize budgets and plans.

Responsibilities include translating complex analytics into actionable stories, spotting growth opportunities, and staying ahead of data innovations like clean rooms and attention measurement.