Senior Director, CRM & Lifecycle Growth

Equinox Fitness Club; New York (NY); On-site; USD 200,000 - 225,000; Full time

Benefits offered by this job

Club membership

Personal Training

Pilates

Spa

Shop discounts

Job summary

Equinox Fitness Club is seeking a Sr. Director of CRM & Lifecycle Marketing to lead the development and execution of our CRM strategy across lifecycle marketing, owned channels, and personalization at scale.

You will drive member engagement, retention, and revenue by shaping priorities, roadmaps, and programs in partnership with Brand, Growth, Data & Analytics, and Technology teams. The candidate will bring deep expertise in CRM, lifecycle marketing, segmentation, campaign planning, testing,

Qualifications

• Bachelor’s degree in Marketing or related field.
• 12+ years of CRM, lifecycle marketing, retention, or related discipline with at least 5 years in a leadership role.
• Proven ability to define CRM strategies, roadmaps and drive engagement, retention and revenue.

Responsibilities

• Define annual CRM priorities, strategies, and performance targets to strengthen member engagement and retention.
• Translate priorities into a roadmap and lead key initiatives across lifecycle marketing and campaigns.
• Lead lifecycle journeys from lead nurturing to win-back and retention.
• Scale triggered campaigns to increase relevance and revenue.
• Develop communication plans for owned channels to support campaigns and activations.
• Ensure rigorous planning, QA, testing, and post-campaign analysis.
• Monitor health and performance of owned channels (email, SMS, app messaging) and identify incremental revenue opportunities.
• Collaborate with Data, Analytics, and Technology to strengthen audience segmentation and measurement.
• Build and manage a high-performing CRM team with clear direction and development.

Skills

CRM strategy

Lifecycle marketing

Audience segmentation

Campaign planning

Data-driven insights

Leadership

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business or related field

MBA preferred

Job description

Equinox Fitness Club is seeking a Sr. Director of CRM & Lifecycle Marketing to lead the development and execution of our CRM strategy across lifecycle marketing, owned channels, and personalization at scale.

You will drive member engagement, retention, and revenue by shaping priorities, roadmaps, and programs in partnership with Brand, Growth, Data & Analytics, and Technology teams. The candidate will bring deep expertise in CRM, lifecycle marketing, segmentation, campaign planning, testing,