On-Site Director, Lifecycle Marketing & CRM

Lucky Strike Entertainment Corporation; Miami (FL); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) Retirement Plans

Employee Stock Purchase Program

Vacation and Holidays

Discounts on bowling and entertainment

Job summary

Lucky Strike Entertainment Corporation seeks a Director of Lifecycle Marketing to lead CRM and omnichannel programs across acquisition, onboarding, engagement, retention, and win-back for bowling, entertainment, events, and loyalty programs.

Reporting to the Chief Digital Officer, this leader will build segmentation and propensity models with Data and Analytics to grow visit frequency and guest lifetime value, while coaching a team of lifecycle marketers.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 8+ years of lifecycle, CRM, or retention marketing experience, including 3+ years leading teams.
• Proven record of growing with personalization and lifecycle programs in hospitality, entertainment, or multi-location consumer brands.
• Hands-on expertise with CRM/marketing automation platforms and customer data platforms.
• Strong analytical skills, with fluency in SQL, BI tools, and test-and-learn measurement.

Responsibilities

• Own end-to-end lifecycle strategy across acquisition, onboarding, engagement, retention, and win-back for bowling, entertainment, events, and loyalty programs.
• Build and manage the CRM roadmap and omnichannel program (email, SMS, push, and paid/owned media) with personalized journeys.
• Develop segmentation, audience, and propensity models with Data and Analytics to grow visit frequency, spend per guest, and membership participation.
• Plan and run testing and experimentation (A/B and multivariate) with clear KPIs: retention, repeat rate, CLV, and incremental revenue.
• Partner with Operations, Events, Food & Beverage, Brand, and Revenue teams to align lifecycle campaigns with capacity, promotions, and seasonal demand.
• Manage martech and CRM platforms, vendors, and agency partners; ensure data quality, deliverability, and privacy/compliance (CAN-SPAM, TCPA, CCPA).
• Report performance to the Chief Digital Officer and executive leadership with clear recommendations.
• Lead, coach, and develop a team of lifecycle, CRM, and email/SMS marketers.

Skills

Lifecycle marketing

CRM leadership

Retention marketing

Data-driven marketing

Cross-functional leadership

SQL

Marketing automation

A/B testing

Education

Bachelor's degree in Marketing/Business

MBA (preferred)

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Iterable

BI tools

Job description

Lucky Strike Entertainment Corporation seeks a Director of Lifecycle Marketing to lead CRM and omnichannel programs across acquisition, onboarding, engagement, retention, and win-back for bowling, entertainment, events, and loyalty programs.

Reporting to the Chief Digital Officer, this leader will build segmentation and propensity models with Data and Analytics to grow visit frequency and guest lifetime value, while coaching a team of lifecycle marketers.