Senior Media Director: Remote Lead for Direct & Programmatic

Wpromote; United States; On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Flexible schedules

Work from anywhere

Paid parental leave

401(k) matching

Medical, Dental, Vision

Job summary

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across traditional and digital media. You will act as the day-to-day client lead for all relevant media (Linear, OOH, Audio, and more) and oversee planning, activation, and measurement with a strong point of view to push boundaries.

The role demands expert knowledge of traditional and digital media, programmatic synergies, and the ability to innovate strategy.

Qualifications

• 5+ years of directly related experience and full-funnel marketing experience preferred.
• Expert knowledge of the digital media landscape across display, video, social and content.
• Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
• Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
• Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
• Proven track record of building and managing relationships, working with local vendors, and executing campaigns
• Innate curiosity and a desire to challenge the status quo
• Ecommerce, Retail, Luxury, or DTC vertical experience is a plus

Responsibilities

• Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
• Developing an intimate understanding of the client’s business, marketing objectives, and KPIs
• Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
• Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
• Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops
• Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
• Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs
• Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
• Leading the adoption of advanced measurement techniques across partners
• Partnering with Programmatic leads for holistic Display/Video strategy

Skills

Digital media

Programmatic

Team leadership

Negotiation

Multitasking

Job description

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across traditional and digital media. You will act as the day-to-day client lead for all relevant media (Linear, OOH, Audio, and more) and oversee planning, activation, and measurement with a strong point of view to push boundaries.

The role demands expert knowledge of traditional and digital media, programmatic synergies, and the ability to innovate strategy.