Senior Director, ABM & Growth Strategy

MassMutual Ventures; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

One Inc is seeking a Senior Director of Account-Based Marketing to lead data-driven ABM strategies for high-value insurance carriers. You will drive multi-channel campaigns, align with sales for prioritized accounts, and oversee analytics to optimize ROI and revenue growth.

The role requires deep ABM experience, proficiency with Salesforce, HubSpot, and 6Sense, and a proven ability to influence senior leadership across marketing and sales teams.

Qualifications

• 7+ years in ABM, demand generation, or B2B marketing.
• Experience developing and executing ABM strategies for high-growth companies.
• Marketing experience in insurance tech or SaaS preferred.
• Proficiency with Salesforce, HubSpot, and 6Sense.
• Strong data analysis and reporting skills.

Responsibilities

• Lead ABM strategy development aligned with organizational goals to accelerate pipeline and revenue.
• Collaborate with sales leadership to identify, prioritize, and tier high-value accounts.
• Plan and execute multi-channel, personalized ABM campaigns across digital advertising and email.
• Analyze metrics to assess performance, track ROI, and drive improvements.
• Work with executives to align ABM objectives with broader company goals.

Skills

ABM strategy

Demand generation

B2B marketing

Salesforce

HubSpot

6Sense

CRM analytics

Strategic thinking

Communication

Stakeholder mgmt

Education

Marketing degree

Tools

Salesforce

HubSpot

6Sense

Job description

One Inc is seeking a Senior Director of Account-Based Marketing to lead data-driven ABM strategies for high-value insurance carriers. You will drive multi-channel campaigns, align with sales for prioritized accounts, and oversee analytics to optimize ROI and revenue growth.

The role requires deep ABM experience, proficiency with Salesforce, HubSpot, and 6Sense, and a proven ability to influence senior leadership across marketing and sales teams.