Senior Enterprise ABM Marketing Leader (AI-Driven)

Hover; New York (NY); Hybrid; USD 132,000 - 220,000; Full time

Benefits offered by this job

Competitive salary

Equity

Healthcare

Unlimited PTO

Paid family leave

Self-care days

Wellbeing resources

Learning budget

Job summary

Hover is seeking a seasoned enterprise marketing leader to own ABM strategies for insurance and construction verticals. You will partner with sales to drive long-term, enterprise deals and build scalable programs from the ground up, leveraging AI tools to maximize efficiency and impact.

You will report to the Senior Director, Enterprise Marketing and collaborate with product marketing, enablement, and partner managers to push deals forward and influence revenue.

Qualifications

• 8-12+ years of experience with B2B, enterprise, or related marketing.
• Experience partnering directly with sales on enterprise accounts.
• B2B marketing experience, ideally with long, relationship-driven enterprise sales cycles.
• Track record of building programs from the ground up.
• Comfort working across a marketing and sales stack, including pushing through data hygiene problems to produce a number you can defend.
• Genuine curiosity about AI tools and how they change marketing execution.

Responsibilities

• Running and maintaining vertical-specific ABM playbooks for insurance and construction, keeping them current against account priorities, business priorities, and campaign learnings.
• Building and refining account tiering frameworks and account-specific plans for our enterprise accounts.
• Building and running ABM campaigns across marketing channels alongside our channel owners.
• Evaluating and rearchitecting our co-marketing program, turning existing relationships into genuine co-marketing engines.
• Tracking marketing-influenced revenue and campaign performance, then adjusting plans on what the data says.
• Partnering with sales, customer success, and partner managers to stay close to account status and align on priorities.
• Partnering with product marketing and enablement to create custom account-specific materials to move deals forward.
• Using AI tooling to scale what this function can do without scaling headcount to match.

Skills

B2B marketing

Enterprise account collaboration

Data-driven decision making

AI in marketing

Tools

ABM platforms

Multi-touch attribution

Job description

Hover is seeking a seasoned enterprise marketing leader to own ABM strategies for insurance and construction verticals. You will partner with sales to drive long-term, enterprise deals and build scalable programs from the ground up, leveraging AI tools to maximize efficiency and impact.

You will report to the Senior Director, Enterprise Marketing and collaborate with product marketing, enablement, and partner managers to push deals forward and influence revenue.