Senior Director, Marketing

MassMutual Ventures; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

One Inc is seeking a Senior Director of Account-Based Marketing to lead data-driven ABM strategies for high-value insurance carriers. You will drive multi-channel campaigns, align with sales for prioritized accounts, and oversee analytics to optimize ROI and revenue growth.

The role requires deep ABM experience, proficiency with Salesforce, HubSpot, and 6Sense, and a proven ability to influence senior leadership across marketing and sales teams.

Qualifications

• 7+ years in ABM, demand generation, or B2B marketing.
• Experience developing and executing ABM strategies for high-growth companies.
• Marketing experience in insurance tech or SaaS preferred.
• Proficiency with Salesforce, HubSpot, and 6Sense.
• Strong data analysis and reporting skills.

Responsibilities

• Lead ABM strategy development aligned with organizational goals to accelerate pipeline and revenue.
• Collaborate with sales leadership to identify, prioritize, and tier high-value accounts.
• Plan and execute multi-channel, personalized ABM campaigns across digital advertising and email.
• Analyze metrics to assess performance, track ROI, and drive improvements.
• Work with executives to align ABM objectives with broader company goals.

Skills

ABM strategy

Demand generation

B2B marketing

Salesforce

HubSpot

6Sense

CRM analytics

Strategic thinking

Communication

Stakeholder mgmt

Education

Marketing degree

Tools

Salesforce

HubSpot

6Sense

Job description

Senior Director of Account-Based Marketing (ABM)

Overview

One Inc’s Demand Generation team is seeking an experienced and visionary Senior Director of Account-Based Marketing (ABM) to drive targeted, data-driven strategies that fuel business growth. This role will oversee advanced ABM strategies for Property & Casualty Insurance Carriers and partner closely with sales and marketing leaders to strengthen engagement with high-value accounts. With a focus on collaboration, innovation, and impact, this leader will harness tools including 6Sense, HubSpot, and Salesforce to implement and optimize strategic initiatives that deliver measurable results.

Key Responsibilities

• ABM Strategy Leadership: Develop, implement, and oversee a robust ABM strategy aligned with organizational goals to accelerate pipeline and revenue generation.
• Target Account Prioritization: Collaborate with sales leadership to identify, prioritize, and tier high-value accounts, leveraging insights from tools such as 6Sense and Salesforce.
• Campaign Development: Guide the creation and execution of multi-channel, personalized ABM campaigns, including digital advertising and email marketing, targeting decision-makers and key influencers.
• Analytics and Reporting: Analyze key metrics to assess ABM campaign performance, track ROI, recommend actions for continuous improvement, and share insights with stakeholders to refine strategic approaches.
• Technology Enablement: Implement and optimize marketing and sales tools, including marketing automation, CRM platforms, predictive analytics, and sales enablement technologies.
• Process Optimization: Develop best practices, processes, and documentation for ABM programs to support team efficiency and scalability.
• Stakeholder Collaboration: Partner with executive leadership to establish and communicate ABM objectives and key initiatives, aligning them with broader company goals.

Skills

• 7+ years of account-based marketing, demand generation, or B2B marketing experience.
• Proven success developing and executing ABM strategies for high-growth companies.
• Marketing experience in the insurance technology or SaaS industry.
• Experience with Salesforce and/or HubSpot.
• Advanced expertise with tools such as 6Sense, HubSpot, and Salesforce.
• Strong understanding of CRM systems, data analytics platforms, and marketing automation tools.
• Exceptional strategic thinking, with the ability to conceptualize and execute long-term ABM plans.
• Strong data analysis skills to derive actionable insights and measure campaign effectiveness.
• Excellent communication and presentation skills, with a talent for influencing senior executives and stakeholders.
• Adaptability to evolving market conditions and a commitment to fostering innovation.
• Preferred: Certifications in ABM platforms or marketing technologies, including but not limited to HubSpot and Salesforce.

Education

• Preferred: Degree in Marketing, Business Administration, or a related field.

Desired Traits

• Action Oriented, Growth Mindset, Positive Outlook, Problem Solver, Self-starter, Demonstrates Ethical Behavior, Strong Drive, Team Player, Supportive & Adaptable to Change, Exudes a commitment to Personal & Professional Development

Additional Requirements:

• This position may periodically require work outside of standard business hours, including evenings and weekends, to support business needs.
• Employment is contingent upon successful completion of background screening requirements.
• One Inc may conduct periodic background checks at any time during employment, as permitted by applicable law and company policy.

Physical Demands

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Environment:

Standard indoor office setting; exposure to computer screens.

Physical:

Requires repetitive motion. Substantial movements/motions of the wrists hands, and/or fingers. Sufficient mobility to work in an office setting; stand or sit for prolonged periods of time; operate office equipment including use of a computer keyboard, mouse, scanner and other tools as needed.

Vision:

See in the normal vision range with or without correction; vision sufficient to read computer screens and printed documents.

Hearing:

Ability to hear in the normal audio range with or without corrections.

Company Profile

At One Inc, we empower insurers to meet policyholder expectations with choice, control, convenience, and continuity. Our mission is simple: to make every payment a promise kept.

The One Inc Insurance Payments Network seamlessly integrates multi-channel digital communications with inbound payment processing and outbound disbursement, delivering a frictionless experience for both premiums and claim payments. With over $120 billion in annual payments volume, we are proud to serve more than 300 insurance carriers, helping them honor their commitments instantly and securely.

Headquartered in Folsom, CA, One Inc offers competitive salaries, comprehensive benefits — including medical, dental, and vision insurance — a 401(k) plan, and a strong commitment to work-life balance. We believe in growing from within, promoting opportunities for career advancement across our team of 1,200+ dedicated "Onesters".

Join us in building the infrastructure that fulfills the promise of insurance.

One Inc is an equal opportunity employer and complies with all EEOC legislation in each jurisdiction it operates in.