Senior Digital & Web Strategy Lead

Arrow International, Inc.; Cleveland (OH); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Profit-sharing

401(k) match

Great benefits

Paid time off with bonus week in July

Job summary

Arrow International, Inc. is seeking a Senior Manager, Digital & Web to own and lead a multi-website portfolio across marketing channels. You will drive strategy, governance, and performance across CMS platforms, SEO, and digital lead capture.

The role requires building a consistent, modern digital ecosystem supporting distributors, organizations, and consumers with a cross-functional team. Reports to the Director, Marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field.
• 7–10 years of progressive digital marketing and web experience; 2+ years leading a digital function.
• Experience managing a portfolio of multiple websites and CMS platforms.
• Strong understanding of SEO and AEO/GEO strategies, digital advertising, email marketing, social media, and analytics.
• Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholders.
• Experience working with developers and Technology teams on site content, navigation, UX/UI, metadata, analytics, and tag management.
• Strong analytical mindset with the ability to define reporting needs and translate data into recommendations.

Responsibilities

• Own the strategy, roadmap, and ongoing management of Arrow’s portfolio of roughly 40 websites.
• Evaluate and improve web architecture, content structure, navigation, and user experience.
• Establish CMS standards and governance to improve consistency and brand alignment.
• Develop and lead SEO, AEO, and GEO strategies to strengthen visibility.
• Maintain and improve digital lead-capture across customer- and distributor-facing websites.
• Lead digital marketing execution across email, paid search, display, and social media.
• Define reporting requirements and measure website traffic, engagement, and campaign performance.
• Manage web and digital marketing technology, tools, platforms, and budgets.
• Collaborate with Technology and stakeholders across Marketing and HR on priorities.

Skills

Digital marketing

Web strategy

CMS governance

SEO/AEO/GEO

Analytics

Cross-functional leadership

Education

Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field

Tools

CMS platforms

Tag management

Web analytics tools

Job description

Arrow International, Inc. is seeking a Senior Manager, Digital & Web to own and lead a multi-website portfolio across marketing channels. You will drive strategy, governance, and performance across CMS platforms, SEO, and digital lead capture.

The role requires building a consistent, modern digital ecosystem supporting distributors, organizations, and consumers with a cross-functional team. Reports to the Director, Marketing.