Director of Digital Growth & Web Strategy

Wesco; Pittsburgh (Allegheny County); On-site; USD 140,000 - 244,000; Full time

Job summary

Wesco seeks a Director of Digital and Web Strategy to own the marketing digital experience, shaping brand and commerce properties while aligning marketing technology with business goals. The role partners with Digital Commerce to optimize platforms like Adobe Experience Manager and Magento, translating priorities into executable roadmaps.

The leader will guide a team of platform owners and marketing technologists, govern budgets and vendors, and drive dashboards to ensure growth and scalable

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field (Master’s degree preferred).
• 10+ years of progressive marketing experience across strategy, execution, and performance management, preferably in digital marketing, marketing technology, or marketing operations.
• 3–5+ years leading and developing high performing marketing teams in a B2B environment.
• Demonstrated ownership of programs, budgets, and measurable business outcomes.
• Strong strategic planning, project management, and cross functional leadership capabilities.
• High digital and data fluency, including experience with enterprise marketing platforms.
• Proven ability to operate effectively in complex, matrixed organizations.
• Industry experience in technology, product manufacturing, or supply chain preferred.
• Deep hands-on expertise with marketing automation platforms, with Marketo strongly preferred, including instance architecture and CRM integration preferred.
• Demonstrated ownership of a marketing technology stack: selection, integration, administration, governance, and vendor management preferred.
• Working knowledge of enterprise CMS and commerce platforms, with Adobe Experience Manager and Magento preferred, sufficient to engage credibly with IT on architecture and roadmap decisions preferred.
• Demonstrated ownership of enterprise search strategy across organic and paid, and a working command of how answer engines and generative search are changing discoverability preferred.
• Experience defining content strategy and governance at scale, including taxonomy, metadata, and structured or modular content models preferred.
• Strong technical fluency in web fundamentals: site architecture, performance, technical SEO, APIs and integrations, tag management, and analytics implementation preferred.
• Excellent leadership, communication, and analytical skills, with the ability to translate technical detail for commercial audiences and commercial priorities for technical ones preferred.
• B2B marketing experience in a diverse distribution, industrial, or manufacturing setting, ideally at enterprise scale preferred.
• Practical experience deploying AI tools in a marketing organization, including governance and adoption, not only experimentation preferred.
• Background operating in a matrixed organization where core platforms are owned outside of Marketing preferred.
• Ability to travel 0% - 25%.

Responsibilities

• Owns marketing strategy and execution for assigned portfolios, segments, or functional areas
• Transforms business objectives into integrated marketing plans with clear KPIs, budgets, and delivery timelines
• Leads cross functional collaboration with Sales, Product, and other stakeholders to ensure alignment and orchestration
• Manages budgets, vendors, agencies, and external partners to maximize impact and efficiency
• Governs program performance through dashboards, reporting, and optimization against growth and profitability goals
• Ensures brand consistency, quality, and effectiveness across internal and external communications
• Develops managers and teams; drives functional excellence, operational rigor, and continuous improvement

Job description

Wesco seeks a Director of Digital and Web Strategy to own the marketing digital experience, shaping brand and commerce properties while aligning marketing technology with business goals. The role partners with Digital Commerce to optimize platforms like Adobe Experience Manager and Magento, translating priorities into executable roadmaps.

The leader will guide a team of platform owners and marketing technologists, govern budgets and vendors, and drive dashboards to ensure growth and scalable