Director of Marketing & Growth Strategy

Arrow International, Inc.; Cleveland (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Profit-sharing

401(k) matching

Great benefits

Bonus PTO week

Job summary

Arrow International, Inc. is seeking an experienced Director of Marketing to lead strategy, annual planning, budgeting, brand and content, digital and web, and campaign execution as we expand.

You will translate product and channel strategies into integrated programs and drive a high-performing marketing function. The role collaborates with Product Management, Channel Management, Sales, Legal, Technology, and BI, reporting to the VP of Merchandising & Marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 10–15 years of progressive marketing experience across brand/content, media, and campaigns.
• 3–5 years at Director level or equivalent scope including leadership of managers.

Responsibilities

• Develop and own Arrow’s annual marketing strategy, operating plan, and budget.
• Translate product positioning and channel strategy into integrated campaigns and plans.
• Lead Brand & Content and Digital & Web functions with clear priorities and accountability.
• Provide strategic direction across brand, messaging, content, websites, social media, digital marketing, and campaigns.
• Build and maintain a structured marketing intake and prioritisation process.
• Establish workflows for campaign development, production, review, and execution.
• Lead, coach, and develop marketing leaders to build capabilities.
• Partner with Product Management and Channel Management to align priorities.
• Collaborate with Sales to support distributor network and customer-facing teams.
• Work with Legal to ensure marketing programs comply with charitable gaming regulations.
• Collaborate with Technology and BI on digital capabilities, analytics, and performance measurement.
• Establish marketing performance metrics and regular reporting.
• Manage marketing budget and external agency/vendor relationships.
• Ensure brand standards are consistently applied.
• Continuously evolve marketing capabilities and processes as Arrow grows.

Skills

Marketing strategy

Brand & Content

Campaign execution

Leadership

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, or Business

Job description

Arrow International, Inc. is seeking an experienced Director of Marketing to lead strategy, annual planning, budgeting, brand and content, digital and web, and campaign execution as we expand.

You will translate product and channel strategies into integrated programs and drive a high-performing marketing function. The role collaborates with Product Management, Channel Management, Sales, Legal, Technology, and BI, reporting to the VP of Merchandising & Marketing.