Director of Digital Marketing & Web Strategy

Wesco; Chicago (IL); Hybrid; USD 140,000 - 244,000; Full time

Job summary

Wesco is seeking a Director of Digital and Web Strategy to own the marketing content web experience, strategy, and the marketing technology stack. This role liaises with Digital Commerce for platforms like Adobe Experience Manager and Magento, translating marketing priorities into actionable work and roadmap commitments.

The leader will drive content strategy, SEO/SEM, and governance across marketing digital properties, ensuring measurable impact and alignment with commercial growth and

Qualifications

• Bachelor’s degree required in Marketing, Business, Information Systems, Computer Science, or related field.
• 10+ years of progressive marketing experience across strategy, execution, and performance management.
• 3–5+ years leading and developing high performing marketing teams in a B2B environment.
• Demonstrated ownership of programs, budgets, and measurable business outcomes.

Responsibilities

• Owns marketing strategy and execution for assigned portfolios, segments, or functional areas.
• Converts business objectives into integrated marketing plans with clear KPIs, budgets, and delivery timelines.
• Leads cross functional collaboration with Sales, Product, and other stakeholders to ensure alignment and orchestration.
• Manages budgets, vendors, agencies, and external partners to maximize impact and efficiency.
• Governs program performance through dashboards, reporting, and optimization against growth and profitability goals.
• Ensures brand consistency, quality, and effectiveness across internal and external communications.
• Develops managers and teams; drives functional excellence, operational rigor, and continuous improvement.

Skills

Marketing strategy

Cross-functional leadership

Budget management

Analytics dashboards

Team development

Education

Bachelor's degree in Marketing, Business, Information Systems, Computer Science, or related field

Tools

Marketo

Adobe Experience Manager

Magento

Hootsuite

Job description

Wesco is seeking a Director of Digital and Web Strategy to own the marketing content web experience, strategy, and the marketing technology stack. This role liaises with Digital Commerce for platforms like Adobe Experience Manager and Magento, translating marketing priorities into actionable work and roadmap commitments.

The leader will drive content strategy, SEO/SEM, and governance across marketing digital properties, ensuring measurable impact and alignment with commercial growth and