Senior Manager, Digital & Web

Arrow International, Inc.; Cleveland (OH); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Profit-sharing

401(k) match

Great benefits

Paid time off with bonus week in July

Job summary

Arrow International, Inc. is seeking a Senior Manager, Digital & Web to own and lead a multi-website portfolio across marketing channels. You will drive strategy, governance, and performance across CMS platforms, SEO, and digital lead capture.

The role requires building a consistent, modern digital ecosystem supporting distributors, organizations, and consumers with a cross-functional team. Reports to the Director, Marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field.
• 7–10 years of progressive digital marketing and web experience; 2+ years leading a digital function.
• Experience managing a portfolio of multiple websites and CMS platforms.
• Strong understanding of SEO and AEO/GEO strategies, digital advertising, email marketing, social media, and analytics.
• Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholders.
• Experience working with developers and Technology teams on site content, navigation, UX/UI, metadata, analytics, and tag management.
• Strong analytical mindset with the ability to define reporting needs and translate data into recommendations.

Responsibilities

• Own the strategy, roadmap, and ongoing management of Arrow’s portfolio of roughly 40 websites.
• Evaluate and improve web architecture, content structure, navigation, and user experience.
• Establish CMS standards and governance to improve consistency and brand alignment.
• Develop and lead SEO, AEO, and GEO strategies to strengthen visibility.
• Maintain and improve digital lead-capture across customer- and distributor-facing websites.
• Lead digital marketing execution across email, paid search, display, and social media.
• Define reporting requirements and measure website traffic, engagement, and campaign performance.
• Manage web and digital marketing technology, tools, platforms, and budgets.
• Collaborate with Technology and stakeholders across Marketing and HR on priorities.

Skills

Digital marketing

Web strategy

CMS governance

SEO/AEO/GEO

Analytics

Cross-functional leadership

Education

Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field

Tools

CMS platforms

Tag management

Web analytics tools

Job description

Description

Join the Fun at Arrow International!

Arrow International is the world’s #1 maker of charitable gaming products, from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe, and we’re growing fast!

We’re building a winning culture that’s all about teamwork, passion, and innovation. At Arrow, you’re not just another employee, you’re part of a high-performing team that’s redefining fun and giving back to communities. We believe in rewarding your hard work with profit-sharing, 401(k) matching, great benefits, and paid time off, including a bonus week every July!

If you're looking for a career that’s exciting, meaningful, and full of opportunity, Arrow is the place to be.

Senior Manager, Digital & Web

Arrow International is seeking an experienced and forward-thinking Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social media, and digital marketing channels.

As Arrow has grown, so has our digital footprint. This individual will be responsible for developing and executing a strategy that brings greater consistency across our website portfolio, improves the digital experience for our different audiences, and ensures our platforms effectively support the business. This includes ownership of website strategy and governance, CMS standards, SEO/AEO/GEO, digital lead capture, social media, email marketing, paid search and display, and overall digital performance.

Arrow operates through a unique B2B2C, distributor-driven model. Our digital experience needs to serve multiple audiences, including distributors, charitable organizations, operators, consumers, prospective employees, and other stakeholders. We’re looking for someone who understands how to build digital experiences around complex customer journeys rather than a traditional direct-to-consumer eCommerce model.

This is a highly cross-functional role that will work closely with Marketing, Technology, Business Intelligence, Human Resources, Sales, and other teams across Arrow. The ideal candidate can establish a broader digital strategy while remaining close enough to the work to drive execution and continuous improvement.

This role will report to the Director, Marketing.

Primary Responsibilities

• Own the strategy, roadmap, and ongoing management of Arrow’s portfolio of roughly 40 websites, identifying opportunities to consolidate and streamline the portfolio while creating a more consistent, modern, and commercially effective digital ecosystem.
• Evaluate and improve Arrow’s web architecture, content structure, navigation, and user experience across digital properties.
• Establish and maintain CMS standards and governance to improve consistency, scalability, and brand alignment across websites.
• Develop and lead Arrow’s SEO, AEO, and GEO strategies to strengthen visibility across traditional and emerging search platforms.
• Maintain and improve digital lead-capture capabilities across customer- and distributor-facing websites.
• Develop digital experiences that support Arrow’s distributor-driven sales model and help distributors effectively serve charitable gaming organizations and operators.
• Partner with Technology and web development resources on website enhancements, content updates, UX/UI improvements, metadata, analytics, tagging, and other technical needs.
• Lead digital marketing execution across email, paid search, display advertising, and social media.
• Own Arrow’s social media presence, channel strategy, and posting cadence in partnership with Brand & Content.
• Partner with Human Resources to support digital recruitment marketing and strengthen Arrow’s presence with prospective employees.
• Define reporting requirements and partner with Business Intelligence to measure website traffic, engagement, lead generation, campaign performance, and other key digital metrics.
• Deliver regular reporting and recommendations based on digital and campaign performance.
• Manage web and digital marketing technology, tools, platforms, external partners, and applicable budgets.
• Lead and develop web resources while coordinating priorities across Marketing and Technology.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field required.
• 7–10 years of progressive digital marketing and web experience, including 2+ years leading a digital, web, or related function.
• Demonstrated experience managing a portfolio of multiple websites and CMS platforms.
• Strong understanding of SEO and emerging AEO/GEO strategies, digital advertising, email marketing, social media, and web analytics.
• Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholder groups.
• Experience working with developers and Technology teams on website content, navigation, UX/UI, metadata, analytics, and tag management.
• Strong analytical mindset with the ability to define reporting needs and translate digital performance data into actionable recommendations.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent written and verbal communication skills with the ability to collaborate and influence across functions.
• Experience in a B2B, B2B2C, distributor, or channel-based business environment preferred.

Diversity and Inclusion Statement

At Arrow International, we are committed to fostering a diverse and inclusive workplace where all individuals are valued and respected. We believe that embracing our differences makes us stronger, more innovative, and better positioned to serve our communities. We are proud to be an equal opportunity employer and strive to create an environment where everyone feels welcome, supported, and empowered to succeed.

Equal Opportunity Statement

Arrow International is an equal opportunity employer. We recruit, hire, train, and promote individuals in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical or mental disability, except where such disability prevents performance of essential job functions and cannot be reasonably accommodated in accordance with applicable laws.

Americans with Disabilities Act (ADA) Statement

Arrow International is committed to complying with the spirit and requirements of the Americans with Disabilities Act (ADA). If you require a reasonable accommodation to complete an application, participate in the interview process, undergo any pre-employment testing, or otherwise take part in the employee selection process, please contact us at [e-mail].

To ensure a safe and productive work environment, all candidates who receive a conditional job offer must successfully pass a confidential pre-employment drug screening, which generally consists of a hair drug test, and receive an acceptable result as a condition of employment.

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