Senior Digital Marketing & Website Strategy Lead

Nashville Public Radio; Rock Island (IL); On-site; USD 105,000 - 120,000; Full time

Benefits offered by this job

On-site Café

Beautiful Rock Island office

11 paid holidays

Exceptional benefits including 401(k)

Job summary

Modern Woodmen of America is seeking a Digital Marketing Manager to lead the strategy, design, and performance of our websites and digital channels, turning data and audience insights into engaging experiences that drive growth.

The role is highly collaborative, overseeing integrated campaigns, SEO, marketing automation, and cross‑functional partnerships while developing a team and strengthening the brand’s digital presence.

Qualifications

• Bachelor’s degree in marketing, communications, business, digital media, or related field (equivalent experience).
• 7+ years of progressive experience in digital marketing, website management, campaign management, or marketing automation.
• Previous leadership or supervisory experience.
• Strategic thinker aligning digital marketing with organizational goals and audience needs.
• Strong project management, analytical and communication skills.
• Knowledge of digital content strategy, user experience, conversion optimization, and audience engagement.
• Collaborative across departments with focus on quality, brand consistency, and governance.

Responsibilities

• Direct website strategy, design standards, content structure, governance, and UX.
• Plan and optimize integrated digital campaigns for engagement and growth.
• Lead SEO and search marketing, content strategy, and performance measurement.
• Oversee email marketing and marketing automation programs and workflows.
• Partner with internal teams to develop digital experiences and campaigns.
• Collaborate with IT and vendors on website operations and integrations.
• Use analytics to monitor performance and translate data into actionable insights.
• Identify opportunities to improve conversion, engagement, usability, and accessibility.
• Manage digital marketing projects, timelines, vendors, and budgets.
• Stay current on digital trends, privacy, accessibility and emerging tech.
• Lead, coach and develop team members for effective service delivery.

Skills

Experience in digital marketing

Leadership experience

Strategic thinking

Project management

Analytical skills

Communication skills

Content strategy

User experience

Conversion optimization

Audience engagement

Education

Bachelor’s degree in marketing/communications/business/digital media

Job description

Modern Woodmen of America is seeking a Digital Marketing Manager to lead the strategy, design, and performance of our websites and digital channels, turning data and audience insights into engaging experiences that drive growth.

The role is highly collaborative, overseeing integrated campaigns, SEO, marketing automation, and cross‑functional partnerships while developing a team and strengthening the brand’s digital presence.