Senior Digital Product Marketing Lead – Secure Commerce

UPS; Norcross (GA); On-site; USD 109,000 - 165,000; Full time

Benefits offered by this job

Medical and prescription coverage

Dental and vision coverage

401(k) retirement program

Vacation and holidays

Paid sick leave

Employee stock purchase program

Job summary

UPS is seeking a Digital Product Marketing Manager to develop and execute commercialization strategies for the Secure Commerce portfolio, including InsureShield and Parcel Pro. You will define ICPs, buyer personas, and value propositions, and build GTM plans with measurable goals to drive adoption and revenue.

You will collaborate with Product Management, Sales, and Marketing to align strategies with business objectives and support complex buying journeys across enterprise buyers and partners.

Qualifications

• 7+ years in product marketing or ABM/go-to-market roles in B2B or SaaS.
• Experience translating value propositions into scalable GTM strategies.
• Proven collaboration with Sales and Channel teams on complex buying journeys.
• Track record of driving revenue and market penetration.

Responsibilities

• Develop and execute commercialization strategies for InsureShield and Parcel Pro Secure Commerce.
• Define ICPs, buyer personas, value propositions, and competitive positioning.
• Create GTM plans and account-based marketing programs with measurable goals.
• Collaborate with Product Management, Sales, and Marketing to align strategies with business objectives.
• Develop case studies and proof points to support consultative selling.

Skills

ABM strategies

Go-to-market

Market segmentation

Cross-functional leadership

Revenue growth

Enterprise SaaS

Buyer personas

ICP development

Job description

UPS is seeking a Digital Product Marketing Manager to develop and execute commercialization strategies for the Secure Commerce portfolio, including InsureShield and Parcel Pro. You will define ICPs, buyer personas, and value propositions, and build GTM plans with measurable goals to drive adoption and revenue.

You will collaborate with Product Management, Sales, and Marketing to align strategies with business objectives and support complex buying journeys across enterprise buyers and partners.