Senior Digital Product Marketing Lead – Secure Commerce

UPS; Austell (GA); On-site; USD 109,000 - 165,000; Full time

Benefits offered by this job

Medical and prescription drug coverage

Dental and vision coverage

401(k) retirement program

Vacation, paid holidays, and personal

Job summary

UPS is seeking a Digital Product Marketing Manager to lead commercialization for the Secure Commerce portfolio, including InsureShield and Parcel Pro. You will define ICPs, buyer personas, value propositions, and GTM plans to drive adoption, market penetration, and revenue growth.

You will collaborate with Product Management, Sales, Partnerships, Marketing, Customer Experience, and Operations to align commercial strategies with business objectives and measure success through portfolio growth and

Qualifications

• Seven+ years in product/segment marketing, ABM or GTM roles.
• Experience translating segments into scalable GTM/ABM strategies.
• Collaborates with Sales and Channel for long-cycle buys.
• Proven ability to drive revenue via adoption, expansion, or partnerships.
• Strong ABM and segmentation knowledge with personalized messaging.

Responsibilities

• Develop and execute commercialization strategies for InsureShield and Parcel Pro Secure Commerce solutions.
• Define market segmentation, ICPs, buyer personas, and target customer strategies.
• Create differentiated value propositions and competitive positioning.
• Develop GTM strategies to support market penetration and portfolio growth.
• Collaborate with Product Management, Sales, Strategic Partnerships, Marketing, Customer Experience, and Operations to align commercial strategies with business objectives.
• Partner with Sales and Channel teams to support complex buying journeys and decisions involving multiple stakeholders.
• Develop ABM strategies, including account prioritization, buying-group messaging, and personalized go-to-market approaches.
• Create co-marketing and partnership strategies, including webinars, joint campaigns, and internal marketing initiatives, with defined goals and success metrics.
• Develop case studies, solution narratives, and proof points to support consultative selling and influence late-stage deals.
• Analyze segment performance, customer adoption trends, and go-to-market effectiveness to refine marketing strategies.

Skills

ABM

Go-to-market strategy

Market segmentation

Buyer personas

Value propositions

Cross-functional collaboration

Revenue growth

Job description

UPS is seeking a Digital Product Marketing Manager to lead commercialization for the Secure Commerce portfolio, including InsureShield and Parcel Pro. You will define ICPs, buyer personas, value propositions, and GTM plans to drive adoption, market penetration, and revenue growth.

You will collaborate with Product Management, Sales, Partnerships, Marketing, Customer Experience, and Operations to align commercial strategies with business objectives and measure success through portfolio growth and