Digital Product Marketing Manager, Secure Commerce Growth

UPS; Clarkston (GA); On-site; USD 109,000 - 165,000; Full time

Benefits offered by this job

Medical coverage

Dental and Vision

401(k) retirement plan

Vacation and holidays

Job summary

UPS is seeking a Digital Product Marketing Manager to lead commercialization for the Secure Commerce portfolio, including InsureShield and Parcel Pro. You will define ICPs, buyer personas, and differentiated value propositions while shaping go-to-market plans to drive adoption and revenue growth.

You will partner with Product Management, Sales, Marketing, and Operations to align strategies, develop ABM programs, and create compelling content such as case studies and solution narratives that

Qualifications

• 7+ years in product marketing, segment marketing, ABM, or GTM roles in B2B/enterprise SaaS.
• Experience translating segment/value propositions into scalable GTM/ABM strategies.
• Proven ability to collaborate with Sales and Channel teams for complex, multi-stakeholder journeys.
• Track record driving revenue through customer adoption or partner-led growth.
• Strong ABM and market segmentation expertise with personalized GTM messaging.
• Ability to translate product capabilities into outcome-driven value propositions.

Responsibilities

• Develop and execute commercialization strategies for InsureShield and Parcel Pro Secure Commerce solutions.
• Define market segments, ICPs, buyer personas, and value propositions.
• Create differentiated positioning and competitive messaging for GTM plans.
• Develop GTM strategies to drive market penetration and portfolio growth.
• Collaborate with Sales, Channel, Marketing, and Product teams to align commercial plans.
• Develop ABM strategies including account prioritization and targeted messaging.
• Create case studies, solution narratives, and proof points to support sales.
• Analyze segment performance and refine marketing strategies based on insights.

Skills

ABM

Go-to-market

Market segmentation

Cross-functional collab

Revenue growth

Enterprise SaaS

Acquisition strategies

Content creation

Case studies

Analytics

Tools

MarTech tools

ABM platforms

Job description

UPS is seeking a Digital Product Marketing Manager to lead commercialization for the Secure Commerce portfolio, including InsureShield and Parcel Pro. You will define ICPs, buyer personas, and differentiated value propositions while shaping go-to-market plans to drive adoption and revenue growth.

You will partner with Product Management, Sales, Marketing, and Operations to align strategies, develop ABM programs, and create compelling content such as case studies and solution narratives that