Digital Product Marketing Lead, Secure Commerce

UPS; Lithonia (GA); On-site; USD 109,000 - 165,000; Full time

Benefits offered by this job

Medical and prescription drug coverage

Dental and vision coverage

401(k) retirement program

Paid time off and holidays

Employee discounts

Job summary

UPS is seeking a Digital Product Marketing Manager for its Secure Commerce portfolio. You will craft commercialization strategies for InsureShield and Parcel Pro solutions, defining ICPs, buyer personas, and value propositions to drive adoption and revenue growth.

You will lead ABM efforts, develop GTM plans, and collaborate with Sales, Product Management, Marketing, and Operations to align initiatives with business objectives. Strong analytics and cross-functional leadership are essential.

Qualifications

• Seven or more years in product/segment/ABM/go-to-market roles (B2B/enterprise SaaS).
• Ability to translate product capabilities into value propositions for buyers, partners, and internal stakeholders.
• Strong experience collaborating with Sales and Channel teams to support long-cycle deals.

Responsibilities

• Develop and execute commercialization strategies for InsureShield and Parcel Pro Secure Commerce solutions.
• Define ICPs, buyer personas, value propositions, and GTM plans.
• Create ABM strategies with account prioritization and personalized messaging.
• Collaborate with Sales, Product Management, Marketing, and Partnerships to align commercial plans with business goals.
• Develop co-marketing/partnership strategies with measurable goals and success metrics.
• Analyze segment performance and refine marketing strategies based on data.

Skills

Years of experience

ABM

Go-to-market

Cross-functional leadership

Product marketing

Enterprise/B2B alignment

Revenue focus

Measurement & analytics

Job description

UPS is seeking a Digital Product Marketing Manager for its Secure Commerce portfolio. You will craft commercialization strategies for InsureShield and Parcel Pro solutions, defining ICPs, buyer personas, and value propositions to drive adoption and revenue growth.

You will lead ABM efforts, develop GTM plans, and collaborate with Sales, Product Management, Marketing, and Operations to align initiatives with business objectives. Strong analytics and cross-functional leadership are essential.