Senior Digital Product Marketing Lead Growth & ARPU Remote

DIRECTV; Omaha (NE); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager for Digital Marketing to own end-to-end go-to-market strategies, build integrated digital campaigns, and drive engagement, retention, and ARPU for business customers. You will partner with product, sales, creative, and analytics to set strategy, run A/B tests, monitor KPIs, and mentor teammates while operating with autonomy on complex initiatives.

This remote role can be located anywhere in the U.S.

Qualifications

• 3–5 years digital marketing experience required; 5+ years preferred, preferably in telecom/media/B2B or high-volume consumer business
• Proven ability to manage complex, cross-functional projects with minimal oversight
• Strong written and verbal communication skills, including experience presenting to leadership
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing)

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate and other digital channels
• Drive prospect journey from awareness to retention with a clear value proposition
• Partner with creative, media, sales, product, programming, and agency teams to ensure consistent messaging
• Create and optimize digital content and messaging for DIRECTV FOR BUSINESS’s value proposition (sports, live programming, streaming)
• Develop testing roadmaps (A/B, multivariate) to optimize messaging and channel mix
• Manage relationships with cross-functional partners to ensure strategic alignment and on-time delivery
• Own project timelines, dependencies, and risk management
• Communicate campaign results and risks to leadership and incorporate feedback
• Lead small projects or substantial portions of larger initiatives
• Measure performance with analytics and attribution to maximize ROI
• Mentor junior team members and establish best practices

Skills

Digital marketing

Campaign management

Cross-functional leadership

Analytics

A/B testing

Google Analytics

UTM tracking

ROI optimization

Tools

Google Analytics

Marketing automation platforms

UTM tracking

Job description

DIRECTV is seeking a Lead Product Marketing Manager for Digital Marketing to own end-to-end go-to-market strategies, build integrated digital campaigns, and drive engagement, retention, and ARPU for business customers. You will partner with product, sales, creative, and analytics to set strategy, run A/B tests, monitor KPIs, and mentor teammates while operating with autonomy on complex initiatives.

This remote role can be located anywhere in the U.S.