Remote Lead Product Marketing Manager, Digital Growth

DIRECTV, LLC; El Segundo (CA); Remote; USD 120,000 - 190,000; Full time

Job summary

DIRECTV seeks a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle and translate market insights into actionable campaigns. You will lead cross-functional initiatives across paid search, social, display, email, and partnerships to drive leads, reduce churn, and grow ARPU, while mentoring teammates.

This remote role can be located anywhere in the United States, with salary ranges reflecting the pay zones for US markets in the DIRECTV network.

Qualifications

• 3–5 years of digital marketing experience
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate)
• Experience presenting to leadership
• Strong written and verbal communication skills
• Project management certification or Agile/Scrum familiarity

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels
• Partner with cross-functional teams to ensure consistent messaging and delivery of campaigns
• Analyze campaign performance and optimize ROI using analytics and attribution
• Mentor junior team members and establish best practices for the marketing organization

Skills

Digital marketing

Campaign management

A/B testing

Analytics

Google Analytics

UTM tracking

Marketing automation

Cross-functional collaboration

Mentorship

Project management

Tools

Google Analytics

Job description

DIRECTV seeks a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle and translate market insights into actionable campaigns. You will lead cross-functional initiatives across paid search, social, display, email, and partnerships to drive leads, reduce churn, and grow ARPU, while mentoring teammates.

This remote role can be located anywhere in the United States, with salary ranges reflecting the pay zones for US markets in the DIRECTV network.