Remote Director of Retention Strategy & Growth

DIRECTV; Omaha (NE); Remote; USD 134,000 - 244,000; Full time

Job summary

DIRECTV is seeking a Director of Product Marketing – Retention Strategy to shape and drive the strategic vision across the product portfolio. You will lead senior stakeholders, partner with Care teams, and translate insights into measurable revenue growth through scalable retention initiatives.

In this remote US role, you will own a 6–12 month roadmap, mentor a high-performing team, and ensure marketing investments deliver impact across multiple product lines and channels.

Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred; MBA a plus.
• 5–7 years of progressive experience in retention strategy with leadership responsibility.
• Proven track record of leading go-to-market retention strategies that drive measurable business outcomes.
• Deep understanding of current business trends, competitive dynamics, and marketing methodologies.
• Strong expertise in campaign performance analytics and marketing measurement frameworks.
• Demonstrated ability to solve complex, ambiguous problems with innovative and strategic solutions.
• Experience managing budgets and making financially sound investment decisions.
• Prior experience building, mentoring, and developing marketing talent.
• Excellent executive communication and cross-functional influencing skills.

Responsibilities

• Set and own the 6–12-month strategic direction for the retention strategy department, aligning it with broader company and revenue goals.
• Direct comprehensive retention strategies across multiple product lines simultaneously, ensuring consistency and differentiation in market positioning.
• Evaluate emerging business needs and market trends, translating insights into actionable marketing initiatives with senior leadership.
• Design and manage a robust test-and-learn framework to identify, evaluate, and scale winning retention offer strategies.
• Conduct advanced cohort analyses to uncover meaningful patterns across customer attributes, translating insights into differentiated retention strategies tailored to distinct segments.
• Own the full lifecycle of retention initiatives—from ideation and business case development through finance approvals, to operational execution with Care teams and post-launch readouts.
• Build and maintain forecasting models to project the impact of retention initiatives and churn reduction goals, providing leadership with actionable visibility.
• Bring hands-on experience across multiple service channels—chat, digital/self-service, and live agent—to inform strategy design and partnership with Care.
• Lead, develop, and directly manage a team of retention professionals, fostering a high-performance culture.

Skills

Retention strategy leadership

Go-to-market retention strategies

Campaign performance analytics

Executive communication

Cross-functional collaboration

Budget management

Mentoring marketing talent

Strategic problem solving

Education

Bachelor's degree in Marketing, Business, or related field

MBA (preferred)

Job description

DIRECTV is seeking a Director of Product Marketing – Retention Strategy to shape and drive the strategic vision across the product portfolio. You will lead senior stakeholders, partner with Care teams, and translate insights into measurable revenue growth through scalable retention initiatives.

In this remote US role, you will own a 6–12 month roadmap, mentor a high-performing team, and ensure marketing investments deliver impact across multiple product lines and channels.