Remote Lead Product Marketing Manager - Digital Growth

DIRECTV; Chicago (IL); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end digital go-to-market strategy for the DIRECTV FOR BUSINESS domain. You will drive campaigns across paid channels, optimize messaging, and collaborate with product, sales, and analytics to improve engagement and ARPU.

The role emphasizes mentorship, strategic thinking, and autonomy on complex initiatives, with a remote-first setup across the United States (excluding Alaska).

Qualifications

• 3–5 years digital marketing experience; 5+ years preferred in telecom/media/B2B or high-volume consumer business
• Proven ability to manage complex, cross-functional projects with minimal oversight
• Strong written and verbal communication; experience presenting to leadership
• Experience with customer segmentation, targeting, and testing methodologies (A/B/MVT)

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other channels
• Collaborate with cross-functional teams to ensure consistent messaging across the customer journey
• Create and optimize digital content and messaging for DIRECTV FOR BUSINESS in sports, live programming, streaming, and commercial customers
• Develop testing roadmaps (A/B, multivariate) to optimize messaging, offers, and channel mix
• Partner with analytics agencies to analyze campaign performance and drive ROI
• Mentor and guide junior team members and establish best practices

Skills

Campaign development

Strategy

Cross-functional leadership

Performance analysis

Mentorship

Tools

Google Analytics

Marketing automation platforms

Job description

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end digital go-to-market strategy for the DIRECTV FOR BUSINESS domain. You will drive campaigns across paid channels, optimize messaging, and collaborate with product, sales, and analytics to improve engagement and ARPU.

The role emphasizes mentorship, strategic thinking, and autonomy on complex initiatives, with a remote-first setup across the United States (excluding Alaska).