Remote Lead Product Marketing Manager, Digital Growth

DIRECTV; Seattle (WA); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own end-to-end go-to-market strategies for digital channels, driving gross adds, reducing churn, and growing ARPU for DIRECTV FOR BUSINESS.

You will partner with creative, media, sales, product, programming, and agency teams to craft campaigns, optimize messaging, run testing roadmaps, and mentor teammates in a fast-paced, remote role across the U.S.

Qualifications

• 3–5 years digital marketing experience, 5+ years preferred in high-volume B2B or consumer business
• Proven ability to lead complex cross-functional projects with minimal oversight
• Strong written and verbal communication, experience presenting to leadership
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate)

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels to drive qualified leads and new business
• Partner with creative, media, sales, product, programming, and agency teams to ensure consistent messaging across the customer experience
• Create and optimize digital content and messaging for DIRECTV FOR BUSINESS’s value proposition in sports, live programming, streaming, and commercial customers
• Develop testing roadmaps to optimize messaging, offers, and channel mix
• Manage cross-functional relationships to ensure strategic alignment and on-time delivery
• Analyze campaign performance, monitor KPIs, and translate data into actionable recommendations

Skills

Digital marketing strategy

Cross-functional leadership

Analytics & optimization

A/B/multivariate testing

Tools

Google Analytics

UTM tracking

Conversion tracking

Dashboards

Job description

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own end-to-end go-to-market strategies for digital channels, driving gross adds, reducing churn, and growing ARPU for DIRECTV FOR BUSINESS.

You will partner with creative, media, sales, product, programming, and agency teams to craft campaigns, optimize messaging, run testing roadmaps, and mentor teammates in a fast-paced, remote role across the U.S.