Lead Digital Marketing Manager — Remote Growth & Retention

DIRECTV; Detroit (MI); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to drive end-to-end go-to-market digital strategies for commercial customers nationwide. You will own campaigns across channels, optimize messaging, and collaborate with product, sales, and analytics teams.

The role emphasizes strategizing, mentoring, and delivering measurable outcomes in a fast-paced remote US environment. Experience with telecom or consumer digital marketing is preferred.

Qualifications

• 3–5 years digital marketing experience; 5+ years preferred in telecom, media, sports, entertainment, or B2B.
• Proven ability to manage complex cross-functional projects with minimal oversight.
• Strong written and verbal communication, including leadership presentations.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate).

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other channels.
• Understand the B2B customer journey from awareness through retention.
• Collaborate with creative, media, sales, product, programming, and agencies to ensure consistent messaging.
• Create digital content and messaging for DIRECTV FOR BUSINESS for bars, restaurants, and commercial customers.
• Develop testing roadmaps (A/B, multivariate) to optimize messaging and channel mix.
• Lead cross-functional projects and manage timelines.

Skills

Digital marketing

Campaign management

Cross-functional leadership

A/B testing

Analytics & optimization

Tools

Google Analytics

Job description

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to drive end-to-end go-to-market digital strategies for commercial customers nationwide. You will own campaigns across channels, optimize messaging, and collaborate with product, sales, and analytics teams.

The role emphasizes strategizing, mentoring, and delivering measurable outcomes in a fast-paced remote US environment. Experience with telecom or consumer digital marketing is preferred.