Remote Lead Product Marketing Manager, Digital

DIRECTV

Newark (NJ)

Remote

USD 111,000 - 202,000

Full time

3 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own end-to-end go-to-market strategies across paid search, social, display, email, and other channels for DIRECTV FOR BUSINESS.

You will translate market insights into actionable campaigns, collaborate with product, sales, creative, and analytics teams, and mentor colleagues while driving engagement, reducing churn, and growing ARPU in a fast-paced, remote-friendly environment.

Qualifications

3–5 years digital marketing experience; 5+ years preferred in telecom, media, sports, or B2B.
Proven ability to manage complex cross-functional projects.
Strong written and verbal communication; experience presenting to leadership.
Experience with customer segmentation, targeting, and testing methodologies.

Responsibilities

Develop and execute integrated digital marketing campaigns across paid channels to drive qualified leads and new business.
Partner with creative, media, sales, product, programming, and agency teams to ensure consistent messaging.
Create and optimize digital content and messaging around DIRECTV FOR BUSINESS for commercial customers.
Develop testing roadmaps (A/B, multivariate) to optimize messaging and channel mix.
Analyze campaign performance and ROI with analytics tools and dashboards.