Remote Lead Product Marketing Manager, Digital Growth

DIRECTV; Phoenix (AZ); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle for our digital initiatives. You will create and optimize campaigns across paid search, social, display, email, and more, aligning with the B2B customer journey from awareness to retention.

You’ll partner with product, sales, creative, and analytics teams, mentor teammates, and drive testing roadmaps to improve conversions and ROI while delivering measurable business outcomes

Qualifications

• 3–5 years required, 5+ years desired digital marketing experience, preferably in telecommunications, media, sports, entertainment, B2B, or similar high volume consumer business environment
• Proven ability to manage complex, cross-functional projects with minimal oversight
• Strong written and verbal communication skills, including experience presenting to leadership
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing)

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels to drive qualified leads and new business
• Strong understanding of the B2B customer journey, with experience developing digital strategies that move prospects from awareness through consideration, conversion, and retention
• Partner closely with creative, media, sales, product, programming, and agency teams to develop compelling campaigns and ensure consistent messaging across the customer experience
• Create and optimize digital content and messaging that clearly communicates DIRECTV FOR BUSINESS’s value proposition, particularly around sports, live programming, streaming, and the unique needs of bars, restaurants, and other commercial customers
• Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix
• Manage relationships with cross-functional partners (Product, Sales, Care, Analytics, Creative, Legal, Finance) to ensure strategic alignment and on-time delivery
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones
• Communicate campaign status, results, and risks to leadership and incorporate feedback into ongoing execution
• Lead small projects independently or drive substantial portions of larger organizational initiatives
• Partner with analytics agencies to analyze campaign performance and optimizations, using data and analytics to monitor KPIs, identify opportunities, improve conversion rates, and maximize ROI
• Experience with marketing analytics and attribution, including Google Analytics, UTM tracking, conversion tracking, pixels, dashboards, and the ability to translate data into actionable recommendations
• Leverage marketing automation and analytics platforms to measure effectiveness and iterate on strategy
• Apply testing best practices to validate hypotheses and scale what works
• Serve as a subject matter expert for the product marketing domain
• Establish and document best practices for the broader marketing organization
• Provide regular guidance, coaching, and mentoring to less experienced team members

Skills

Campaign strategy

Cross-functional leadership

Digital marketing

Stakeholder management

Mentorship

Tools

Google Analytics

UTM tracking

Conversion tracking

Pixels

Dashboards

Marketing automation

Job description

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own the end-to-end product marketing lifecycle for our digital initiatives. You will create and optimize campaigns across paid search, social, display, email, and more, aligning with the B2B customer journey from awareness to retention.

You’ll partner with product, sales, creative, and analytics teams, mentor teammates, and drive testing roadmaps to improve conversions and ROI while delivering measurable business outcomes