Remote Senior Product Marketing Manager, Digital Growth

DIRECTV; Boise (ID); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own end-to-end go-to-market digital strategies that drive gross adds, reduce churn, improve engagement, and grow ARPU for DIRECTV FOR BUSINESS. You will translate market and customer insights into actionable campaigns and guide cross-functional teams to timely, impactful outcomes.

You’ll develop testing roadmaps (A/B, multivariate), optimize messaging, and collaborate with product, sales, analytics, and creative partners

Qualifications

• 3–5 years required; 5+ years desired in digital marketing, preferably in telecom, media, sports, or B2B contexts.
• Proven ability to manage complex, cross-functional projects with minimal oversight.
• Strong written and verbal communication skills, including experience presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate).

Responsibilities

• Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other channels.
• Partner with cross-functional teams to ensure consistent messaging and on-time delivery.
• Analyze campaign performance with analytics tools and optimize to maximize ROI.
• Mentor teammates and establish best practices within the marketing organization.

Skills

Communication skills

Cross-functional collaboration

Campaign strategy

A/B/multivariate testing

Analytics & attribution

Project management

Tools

Google Analytics

UTM tracking

Pixels

Dashboards

Job description

DIRECTV is seeking a Lead Product Marketing Manager, Digital Marketing to own end-to-end go-to-market digital strategies that drive gross adds, reduce churn, improve engagement, and grow ARPU for DIRECTV FOR BUSINESS. You will translate market and customer insights into actionable campaigns and guide cross-functional teams to timely, impactful outcomes.

You’ll develop testing roadmaps (A/B, multivariate), optimize messaging, and collaborate with product, sales, analytics, and creative partners