Senior Digital Media Sales Manager — Strategy & Growth

Hearst; Sacramento (CA); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Job summary

Hearst in Sacramento is seeking a Digital Media Sales Manager to lead our digital sales programs. You will drive strategy, develop advertiser relationships, and coordinate with local and national teams to achieve shared revenue goals.

The role requires strong negotiation skills, expertise in digital marketing, and the ability to train sellers while managing multiple budgets and RFPs. On-site position with a focus on growth and collaboration.

Qualifications

• Understanding of digital marketing strategies and media synergy.
• Experience proposing and closing digital ad opportunities.
• Ability to lead and develop a sales team and partners.
• Proven track record in revenue growth and client retention.

Responsibilities

• Prepare and implement advertiser account strategy with revenue goals.
• Lead meetings and coordinate with local/ National sales teams.
• Negotiate digital deals and review proposals to meet client goals.
• Respond to RFPs and develop client relationships to strengthen business.
• Develop non-traditional revenue and new digital sales programs.
• Manage budgets for digital projects and forecast revenue by account.
• Train Local and National sellers and ensure readiness of presentations.
• Maintain accurate revenue forecasts and review insertion orders.

Skills

Digital sales leadership

Strategic account management

Negotiation

Team leadership

Relationship building

Budget management

Sales forecasting

Training & development

New media experience

Tools

Wide Orbit

Kantar

OneDomain/WO Media Office

Job description

Hearst in Sacramento is seeking a Digital Media Sales Manager to lead our digital sales programs. You will drive strategy, develop advertiser relationships, and coordinate with local and national teams to achieve shared revenue goals.

The role requires strong negotiation skills, expertise in digital marketing, and the ability to train sellers while managing multiple budgets and RFPs. On-site position with a focus on growth and collaboration.