Digital Media Sales Lead – Sacramento

Hearst Television, Inc.; Sacramento (CA); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits

Job summary

Hearst Television, Inc. in Sacramento is seeking a Digital Media Sales Manager to lead our digital sales programs and drive advertiser success. You will guide strategy, coach a local sales team, and negotiate high-impact digital deals aligned with station goals.

The role emphasizes relationship-building with clients and partners, plus developing new revenue opportunities across digital platforms, while working with Local and National sales leadership.

Qualifications

• Understanding of current digital marketing strategies and how they complement other media.
• Pricing and inventory management principles for digital advertising.
• Dissecting RFPs to identify revenue opportunities and craft winning responses.
• Prospecting, meeting with clients, and closing new business.
• Ability to manage and develop team members.
• Proficiency with Wide Orbit, Kantar, and WO Media Office.
• Valid driver's license and reliable vehicle.

Responsibilities

• Prepare and implement advertiser account strategy with revenue goals.
• Meet with local sales team to ensure professional development and shared goals.
• Lead weekly sales meetings and quarterly/annual planning with Local/National teams.
• Evaluate seller performance and provide constructive feedback.
• Negotiate digital business terms and review proposals to meet client goals.

Skills

Digital sales

Team leadership

Negotiation

Client relationships

Tools

Wide Orbit

Kantar

One Domain/WO Media Office

Job description

Hearst Television, Inc. in Sacramento is seeking a Digital Media Sales Manager to lead our digital sales programs and drive advertiser success. You will guide strategy, coach a local sales team, and negotiate high-impact digital deals aligned with station goals.

The role emphasizes relationship-building with clients and partners, plus developing new revenue opportunities across digital platforms, while working with Local and National sales leadership.