Digital Media Sales Leader – Growth & Partnerships

HEARST STATIONS INC; Sacramento (CA); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Paid Time Off

Parental Leave

Job summary

Hearst Stations Inc. in Sacramento, CA, seeks a Digital Media Sales Manager to lead our digital sales programs with a strong focus on new media and digital marketing strategy. You will drive advertiser revenue, coach local teams, and negotiate high-stakes digital deals.

Responsibilities include sales planning, client relations, and developing non-traditional revenue opportunities. A proven track record in digital sales and team leadership is required.

Qualifications

• Understanding of current digital marketing strategies.
• Pricing and inventory management principles.
• Dissect an advertising RFP; identify revenue opportunities and craft winning responses.
• Prospect, meet with, and close business with new station clients.

Responsibilities

• Prepare and implement advertiser account strategy including revenue goals.
• Meet with the local sales team to support development and success with shared goals.
• Lead weekly sales meetings with Local and National managers; plan quarterly/annual sales.
• Evaluate seller performance and provide feedback.
• Be primary negotiator for the station on all digital business and review proposals.
• Respond to RFPs and meet client deadlines.
• Develop and strengthen client relationships and vendor networks.
• Support local sellers in sales presentations to multiple contacts.

Skills

Leadership

Negotiation

Client relationships

Team management

Digital marketing strategy

Tools

Wide Orbit

Kantar

One Domain/WO Media Office

Job description

Hearst Stations Inc. in Sacramento, CA, seeks a Digital Media Sales Manager to lead our digital sales programs with a strong focus on new media and digital marketing strategy. You will drive advertiser revenue, coach local teams, and negotiate high-stakes digital deals.

Responsibilities include sales planning, client relations, and developing non-traditional revenue opportunities. A proven track record in digital sales and team leadership is required.